• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Citrus Support for the Blood Glucose-Immune System Connection

    A Glance At The Eye Health Market

    The Value of Vitamin D Testing

    A Growing Need for Mineral Supplementation

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    Gadot Positions Mineral Line for Vegan Market

    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Gadot Positions Mineral Line for Vegan Market

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging

    Ingredient Manufacturers Discuss the E-Sports Market

    Study Highlights Differences Between EPA's and DHA's Effect on Sleep
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    Gadot Positions Mineral Line for Vegan Market

    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Ingredient Manufacturers Discuss the E-Sports Market
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging

    Ingredient Manufacturers Discuss the E-Sports Market

    Euromonitor Names Top Ten Trends for 2021
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    KLK OLEO - Davos Life Science

    Sabinsa Corporation

    Nutrition21, LLC

    Indena USA, Inc.

    Verdure Sciences
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Vesta Nutra

    Sabinsa Corporation

    Bioenergy Life Science, Inc. (BLS)

    Chenland Nutritionals Inc.

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Going Eco-Friendly: Why Retaining Brand Recognition Matters

    As manufacturers face pressure to find sustainable and minimal packaging solutions, how do they maintain brand image?

    Going Eco-Friendly: Why Retaining Brand Recognition Matters
    Related CONTENT
    • Euromonitor Names Top Ten Trends for 2021
    • AHPA Requests FDA Take a New Approach on Produce Regulation Affecting Herbs
    • UK Survey Reveals Preferences and Actions Related to Sustainable Dieting
    • Aker Biomarine Launches Upcycling Specialist Company AION
    • BAPP Document on Best Practices for Disposing of Adulterants Open for Public Comment
    By Mick Clark, Managing Director, WePacK11.01.18
    What do PepsiCo’s SunChips and Tropicana have in common? Both products have been subject to packaging misfires. A biodegradable bag for the popular U.S. snack was withdrawn after customers complained it was too noisy, while an ill-conceived product redesign for the juice carton resulted in a 20% drop in sales.

    Both cases illustrate the fine line manufacturers must tread between retaining brand recognition in their products and meeting consumer expectations for streamlined and sustainable packaging. It’s something that matters to buyers more and more; in a Nielsen Global Survey on corporate social responsibility, 52% of respondents around the world said their sustainable purchase decisions are influenced by packaging.

    In response, brands are looking to their packaging suppliers for cost-effective solutions that strike the right balance. But even where aims can be met to reduce weight, shrink volume, or offer a compostable alternative, can the product remain recognizable at the point of sale?

    Be careful about making radical changes. Consumers like to recognize their favorite products and brands instantly on the shelf. But if too many changes are made to packaging, manufacturers could end up alienating loyal customers.

    A good guideline is to avoid making more than one major change to your packaging at a time—either graphics or structure, for example, but not both.

    Any decision about changes to packaging will always be dictated by the type of product it is designed to contain. While food packaging presents the challenge of retaining functionality, meeting hygiene standards, and remaining aesthetically pleasing, beauty products lend themselves to more sustainable designs and materials.

    As beauty brands continue to eliminate additives such as parabens and sulphates from their ingredients lists, and microbeads are banned by U.K. legislation, the packaging they use is starting to follow a similar trend. A number of brands now use biodegradable materials including bamboo, seaweed, and even chalk to contain their products.

    Although many consumers are shunning excess packaging, manufacturers must consider whether the logistics involved in getting their products to market will allow for a minimalist approach.

    Cardboard shelf-ready packages (SRPs) are used as a way of transporting and displaying the product. Some SRPs are put into an additional outer carton, which could be deemed excess packaging, but if the product is being transported overseas then it needs to withstand lots of handling.

    However, it’s likely that a reduction in the weight of the cardboard, for example, can be made, which still offers the level of protection required while allowing the manufacturer to achieve a small but significant reduction in packaging material.

    It seems consumers are not just looking for discreet, eco-friendly changes to packaging; they want to be sure the brand is committed to saving the environment. A 2017 study by Unilever suggested that more than one in five people would actively choose brands if they made their sustainability credentials clearer on their packaging and in their marketing.

    Ice cream manufacturer Ben & Jerry’s, for example, has successfully incorporated a pro-environment message into its marketing. By making this type of statement, manufacturers could open up new markets that were previously inaccessible, which will ultimately mitigate against the higher marketing costs.

    The packaging industry still has some way to go in terms of developing more sustainable solutions, but businesses and consumers are driving this change with their determination to use recyclable or compostable packaging wherever possible. Any measures in this direction are likely to pay dividends in the long run. 



    Mick Clark has over 31 years of experience in the packaging industry, the majority of this accumulated while working as sales director for independent contract packing company WePack Ltd. For more information visit www.we-pack.co.uk.

    Related Searches
    • Sustainability
    • survey
    • packaging
    Suggested For You
    Euromonitor Names Top Ten Trends for 2021 Euromonitor Names Top Ten Trends for 2021
    AHPA Requests FDA Take a New Approach on Produce Regulation Affecting Herbs AHPA Requests FDA Take a New Approach on Produce Regulation Affecting Herbs
    UK Survey Reveals Preferences and Actions Related to Sustainable Dieting UK Survey Reveals Preferences and Actions Related to Sustainable Dieting
    Aker Biomarine Launches Upcycling Specialist Company AION Aker Biomarine Launches Upcycling Specialist Company AION
    BAPP Document on Best Practices for Disposing of Adulterants Open for Public Comment BAPP Document on Best Practices for Disposing of Adulterants Open for Public Comment
    Iowa Proposes CBD Legislation in Absence of Federal Regulations Iowa Proposes CBD Legislation in Absence of Federal Regulations
    Bioenergy Life Sciences makes innovation look easy, even with the challenges of 2020 Bioenergy Life Sciences makes innovation look easy, even with the challenges of 2020
    Gaia Herbs Launches Line of Plant-Based Respiratory Wellness Supplements Gaia Herbs Launches Line of Plant-Based Respiratory Wellness Supplements
    Glass or Plastic: Understanding the Complete Costs & Sustainability Impact Glass or Plastic: Understanding the Complete Costs & Sustainability Impact
    CBD Beauty: Packaging and Promises CBD Beauty: Packaging and Promises
    GOED Publishes Fish Oil Oxidation Analysis GOED Publishes Fish Oil Oxidation Analysis
    Fungi Perfecti Offsets Carbon Emissions Tenfold Fungi Perfecti Offsets Carbon Emissions Tenfold
    Transparency to Drive Innovation in 2021: Innova’s Top 10 Food & Beverage Trends Transparency to Drive Innovation in 2021: Innova’s Top 10 Food & Beverage Trends
    Nature Made Launches ImmuneMax Fizzy Drink Mix Nature Made Launches ImmuneMax Fizzy Drink Mix
    IFT Annual Meeting Event Info IFT Annual Meeting Event Info

    Related Features

    • Consumer Trends | Nutrition Bars & Snacks
      Modern Snacking: Where Health & Indulgence Converge

      Modern Snacking: Where Health & Indulgence Converge

      Consumers are looking for products that can satisfy their nutritional needs but also serve as rewards they crave.
      By Samantha Jones, HealthFocus International 01.19.21

    • Consumer Trends | Dietary Supplements | Healthcare Trends | Minerals | Vitamins
      More Than Just A Trend: Supplements Embedded in Consumer Health Regimens

      More Than Just A Trend: Supplements Embedded in Consumer Health Regimens

      Decades of consumer usage data demonstrate continued reliance on dietary supplements.
      By Brian Wommack, Senior Vice President, Communications, Council for Responsible Nutrition (CRN) 01.19.21

    • Cognitive Function | Dietary Supplements | Healthcare Trends | Immune Function | Infant & Children's Health | Minerals | Research | Women's Health
      A Growing Need for Mineral Supplementation

      A Growing Need for Mineral Supplementation

      One of the most recognized forms of essential nutrition, minerals can deliver benefits for critical health applications.
      By Tom Druke, Director of Marketing, Balchem Corp. 01.19.21


    • Consumer Trends | Dietary Supplements | Healthcare Trends | Immune Function | Testing | Vitamins | Women's Health
      The Value of Vitamin D Testing

      The Value of Vitamin D Testing

      Personalized approaches to health and medicine will require nutritional status testing to more accurately recommend intake levels of many nutrients.
      By Kristina Harris Jackson, PhD, RD, Research Director, OmegaQuant, Sioux Falls, SD 01.19.21

    • Antioxidants | Eye Health | Minerals | Omega-3s | Research | Vitamins
      A Glance At The Eye Health Market

      A Glance At The Eye Health Market

      A vibrant category of nutritional products has its sights set on protecting vision for the long haul.
      By Mike Montemarano, Associate Editor 01.19.21

    • Antioxidants | Diabetes & Blood Sugar Management | Dietary Supplements | Healthcare Trends | Immune Function | Vitamins
      Citrus Support for the Blood Glucose-Immune System Connection

      Citrus Support for the Blood Glucose-Immune System Connection

      Prediabetes and diabetes can compromise immune system function, but nature has delivered many solutions, including citrus bioflavonoids.
      By Rob Brewster, President, Ingredients by Nature 01.19.21


    • Antioxidants | Contract Manufacturing | Fiber & Carbohydrates | Herbs & Botanicals | Marine Nutraceuticals | Minerals | Omega-3s | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids | Vitamins
      2021 International Buyers

      2021 International Buyers' Guide

      An annual reference of companies supplying nutraceutical ingredients, products, and services around the world.
      Compiled by Nutraceuticals World Staff 12.04.20

    • Dietary Supplements | Healthcare Trends | Quality & Safety | Regulations
      State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil

      State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil

      Third annual survey reveals gains for businesses as consumers focus on health and wellness, but supply chain disruptions cause concern.
      By Sean Moloughney, Editor 12.04.20

    • Cognitive Function | Dietary Supplements | Healthcare Trends | Healthy Aging | Herbs & Botanicals | Minerals | Mood Health & Sleep | Omega-3s | Proteins, Peptides, Amino Acids | Vitamins
      Brain Health: A Mysterious Frontier

      Brain Health: A Mysterious Frontier

      Despite many unknowns, nutrition has a clear role in protecting and optimizing the most critical organ at every life stage.
      By Mike Montemarano, Associate Editor 12.04.20


    • Functional Foods & Beverages | Green Foods | Immune Function | Mood Health & Sleep | Proteins, Peptides, Amino Acids
      Key Trends in Functional Foods & Beverages for 2021

      Key Trends in Functional Foods & Beverages for 2021

      If you want to succeed in the business of food and health, reinventing traditional foods will give you the greatest chance of success, as it has done for years.
      By Julian Mellentin, Director, New Nutrition Business 11.09.20

    • Consumer Trends | Dietary Supplements | Healthcare Trends | Quality & Safety | Sports Nutrition
      How Sports Nutrition is Adapting to COVID-19 Upheaval

      How Sports Nutrition is Adapting to COVID-19 Upheaval

      Experts specializing in fitness, dietary supplements, and third-party testing discussed where they see the industry headed.
      By Mike Montemarano, Associate Editor 11.09.20

    • Proteins, Peptides, Amino Acids | Quality & Safety | Sports Nutrition | Testing
      Sports Nutrition in 2020: From ‘Clean’ to Compliant

      Sports Nutrition in 2020: From ‘Clean’ to Compliant

      Leaders in this marketplace offered a play-by-play on innovation, research, compliance, and more at AHPA’s Sports Nutrition Congress.
      By Mike Montemarano, Associate Editor 11.09.20


    • Herbs & Botanicals | Quality & Safety | Regulations | Testing
      Testing for Integrity: CBD & Beyond

      Testing for Integrity: CBD & Beyond

      While the regulatory landscape in the U.S. remains hazy, brands can still proactively ensure products exceed expectations for quality.
      By Sean Moloughney, Editor 11.09.20

    • Packaging | Quality & Safety
      Glass or Plastic: Understanding the Complete Costs & Sustainability Impact

      Glass or Plastic: Understanding the Complete Costs & Sustainability Impact

      Plastic packaging offers compelling advantages over glass.
      By Jeff Johnson, Director of Marketing & New Business Development, Drug Plastics & Glass Co., Inc. 11.09.20

    • Fatty Acids | Herbs & Botanicals | Immune Function | Men's Health | Mood Health & Sleep | Research | Women's Health
      A Health Gap: Disparity in Immunity & Well-Being in 2020

      A Health Gap: Disparity in Immunity & Well-Being in 2020

      Men face greater health risks from COVID-19, likely due to a combination of biological, behavioral, and psychosocial factors.
      By Maggie McNamara, Marketing Director, Gencor 11.09.20

    Trending
    • Nutrition Industry Reacts To 2020-2025 Dietary Guidelines For Americans
    • Preliminary Study Suggests Link Between Omega-3s And Lower COVID-19 Death Rates
    • Maternal Dietary Intake Of Fish, Omega-3s, And Omega-6s Linked To Child Neurodevelopment
    • Mintel Announces Global Food And Drinks Trends For 2021
    • FrieslandCampina Launches Biotis Immune Health Ingredient
    Breaking News
    • NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    • Gadot Positions Mineral Line for Vegan Market
    • Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    • FrieslandCampina Launches Biotis Immune Health Ingredient
    • Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2021

    • Citrus Support for the Blood Glucose-Immune System Connection
    • Modern Snacking: Where Health & Indulgence Converge
    • More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    • A Growing Need for Mineral Supplementation
    • The Value of Vitamin D Testing
    • A Glance At The Eye Health Market
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login