By Sean Moloughney, Editor01.05.18
Vitamins and minerals are the most commonly consumed class of dietary supplements. While growth in the U.S. has been relatively flat overall, signifying a mature market, there are positive signs for the long-term health of the industry’s largest category.
According to the 2017 Council for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements, 75% of U.S. adults reported taking vitamins/minerals in the past 12 months.
“Overall, usage of multivitamins, and vitamin and mineral supplements in general, has been steadily growing over the past several years,” noted Nancy Weindruch, vice president, communications, CRN, which has commissioned this annual survey for 18 consecutive years.
Consumer confidence in the industry also remains high; 87% of U.S. adults reported confidence in the safety, quality, and effectiveness of dietary supplements overall. “It’s fair to say that high overall confidence, which has increased over the past several years, can be correlated to the industry’s commitment to bringing safe, effective products to market,” Ms. Weindruch sa
According to the 2017 Council for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements, 75% of U.S. adults reported taking vitamins/minerals in the past 12 months.
“Overall, usage of multivitamins, and vitamin and mineral supplements in general, has been steadily growing over the past several years,” noted Nancy Weindruch, vice president, communications, CRN, which has commissioned this annual survey for 18 consecutive years.
Consumer confidence in the industry also remains high; 87% of U.S. adults reported confidence in the safety, quality, and effectiveness of dietary supplements overall. “It’s fair to say that high overall confidence, which has increased over the past several years, can be correlated to the industry’s commitment to bringing safe, effective products to market,” Ms. Weindruch sa
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