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    Features

    Skeleton Crew: Solutions for Bone Health

    Products that can help aging populations stay active and independent will be in a strong market position.

    Skeleton Crew: Solutions for Bone Health
    Lisa Schofield, Contributing Writer03.01.17
    People don’t usually think about their bones, which hold them up and allow for movement, until something breaks, or goes out of alignment (spine). And the skeleton is a busy system, replenishing itself constantly.

    Ask anyone what’s good for bones and most will respond, “calcium.” Yes, that is true, but Rome wasn’t built by one person; and a healthy skeleton is not created by just one natural ingredient. The skeleton needs a crew to flourish throughout life.

    For brand manufacturers in the natural health arena, R&D never stops, nor should it, as suppliers continue to refine and strengthen what is available for increasingly efficacious products. This activity is bolstered by science and technology, as well as consumer perceptions and expectations.

    Critical to Health
    According to Mark Thurston, president, AIDP, City of Industry, CA, there is a demographic component that is influencing the bone-support product marketplace. As the idea of brittle bones causing major fractures is fearsome when people think of growing elderly, women sh

    Continue reading this story and get 24/7 access to Nutraceuticals World for FREE


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