Lisa Olivo, Associate Editor06.01.16
The market for men’s health supplements has evolved from focusing primarily on sex, to embodying targeted nutritional formulas supporting heart health, cognition, fitness and more.
Of the male dietary supplement users consulted for the Council for Responsible Nutrition’s 2015 CRN Consumer Survey On Dietary Supplements, 44% said they take supplements for overall health, 30% said they take them for energy, and 28% for both immunity and heart health.
“While health concerns such as cardiovascular disease, stroke and cancer are high up on the list of causes of morbidity for men, key health areas for dietary supplements positioned for men focus on brain health (i.e., stress reduction and mental focus), sexual health and active lifestyle/sports/energy often combined with muscle growth benefits,” observed Lu Ann Williams, director of innovation for the Netherlands-based Innova Market Insights. “Many ‘general health’ supplement products are also b
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