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    Building On Transparent & Sustainable Foundations

    Socially responsible products that are mindful of the environment appeal to a growing audience.

    Building On Transparent & Sustainable Foundations
    Companies need to bridge the 'trust gap.'
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    Sean Moloughney, Editor05.02.16
    As consumers become more discerning about the products they buy and where they come from, messages about sustainability and transparency have become critical points of differentiation in the nutraceuticals market. In fact, experts have suggested these elements are essential to the long-term interests of the health and wellness market, consumers and the planet.

    Sustainability has at least two meanings, according to Paul Altaffer, chief information officer, RFI LLC, Blauvelt, NY. “The first has to do with supply chain management—being able to develop a dependable, long-term, quality supply of products. The second has to do with ensuring the supply chain has little impact on environmental, social and economic conditions in the places affected by the trade.”

    It takes a great deal of time, considerable investment and even more patience to develop sustainable and traceable supply chains, he continued. “It also requires that all the players in a supply chain behave as trusted stakeholders. This is not easy; interests are different and change regularly.”

    Companies are often in

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