Sean Moloughney, Editor10.01.15
Product packaging and labeling play key roles in the success of dietary supplements and nutraceuticals. They must not only stand out on the shelf in a crowded and competitive marketplace, but also convey critical information to discerning consumers.
Notably, labels provide consumers with essential product information, nutritional facts and directions for use, said Anna Cline, marketing manager, Flexo Impressions, Savage, MN. “In addition, they provide important branding and messaging. The label is often the first impression a consumer has of a product and brand.”
As with any product, distinctive branding is important to generate awareness and drive interest in dietary supplements and nutraceuticals, noted Scott Proctor, vice president of sales, Lightning Labels, Denver, CO. “To the extent possible given generally limited space, education about the product in general and documentable claims about its effectiveness are always important. Increasingly, use of such l
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