By A. Elizabeth Sloan, PhD & Catherine Adams Hutt, PhD, RD, CFS, Sloan Trends, Inc.09.08.15
Pharmavite’s Nature Made supplements were new to the top 10 over-the-counter (OTC) products list last year.1 Amazon.com ranks seventh among sources from which consumers regularly buy dietary supplements; Walmart tops the list.2
Dietary supplements are now the third most used remedy for minor ailments for adults and kids, right behind popping an OTC and “waiting it out.”3 Half of consumers stock up on immunity boosting supplements prior to cold season, 54% of working women keep them on-the-job.4-5
It’s no longer business as usual. However, despite the tough year for supplements, new consumer attitudes/practices, health issues and a rising fear of all things artificial are creating a bevy of new health-focused nutraceutical opportunities.
Market Mega Trends
An unprecedented demand for more natural health solutions, a fundamental shift toward food and naturally functional food-based ingredients, as well as demand for cleaner, safer and more effective products are the underlying forces set to redefi
Dietary supplements are now the third most used remedy for minor ailments for adults and kids, right behind popping an OTC and “waiting it out.”3 Half of consumers stock up on immunity boosting supplements prior to cold season, 54% of working women keep them on-the-job.4-5
It’s no longer business as usual. However, despite the tough year for supplements, new consumer attitudes/practices, health issues and a rising fear of all things artificial are creating a bevy of new health-focused nutraceutical opportunities.
Market Mega Trends
An unprecedented demand for more natural health solutions, a fundamental shift toward food and naturally functional food-based ingredients, as well as demand for cleaner, safer and more effective products are the underlying forces set to redefi
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