Lisa Olivo, Associate Editor06.01.15
Nourishing skin and preserving good looks isn’t just about topical treatment anymore. As more consumers make the connection between nutrition and external health and beauty they are increasingly turning to dietary supplements and other preventive care products.
“The U.S. beauty market has traditionally been driven by topical skin care products such as lotions and creams,” said Sébastien Bornet, vice president of global sales and marketing at Geneva, Switzerland-based Horphag Research, the exclusive worldwide supplier of Pycnogenol French maritime pine bark extract. “Recently however, American consumers are more aware and accepting of beauty from within. Those well-informed consumers are seeking premium ingredients backed by scientific evidence.”
Lara Niemann, marketing director, Americas for GELITA USA, Sergeant Bluff, IA, also underscored the importance of clinically proven efficacy within the natural skin health category. “With today&r
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