• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders

    KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature

    Moms Raise the Bar for Kids Supplements
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Gaming and Esports Health Concerns

    Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU

    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    Botanic Healthcare LLC

    KLK OLEO

    PhytoGaia Inc

    Xsto Solutions
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    Botanic Healthcare LLC

    KLK OLEO

    PhytoGaia Inc

    Xsto Solutions
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Targeted Solutions for the Golden Years

    No longer an oxymoron, healthy aging is a legitimate and attainable goal for millions of Baby Boomers approaching their senior years.

    Targeted Solutions for the Golden Years
    The graying of America will present challenges for consumers and opportunities for natural products.
    Alan Richman, Contributing Editor05.01.15
    Film director Woody Allen once famously stated: “Some people hope to achieve immortality through their works or their children. I would prefer to achieve it by not dying.”

    However, what kind of lifestyle would Mr. Allen expect as his years stretch out into the future? Would he be satisfied with simply lying in bed, his body wracked with pain, his mind sapped of memory? Or would he need to remain alert and vigorous, and continue to enjoy a good joke, in order to truly prefer immortality?

    Old age and illness may be topics of humor for a professional comic, but it’s no laughing matter to about 72 million Americans—including the last of the Baby Boomers to turn 65 by the year 2030. This “silver generation” will represent more than 20% of the total U.S. population at that time.

    If the phrase “healthy aging” is to be anything more than an oxymoron to these seniors, they will need to pay attention to diet, exercise, sleep and targeted dietary supplements. And they will also need to seek out healthcare professionals who believe in prevention, not just the relief of symptoms.

    “An important component of this is do-it-yourself (DIY) nutrition, where people seek effective solutions to their different health issues via their diet and dietary supplements,” said Isaac Berzin, PhD, founder and chief technology officer of Jerusalem-based Qualitas Health.

    According to Dr. Berzin, this trend is seen most often in households having higher disposable income and greater willingness to spend on health and wellness. “Clinically supported and well-known ingredients that can easily be incorporated into the diet and daily schedule provide an answer for the desire of an active and long life,” he said.

    “Younger people, in particular, are more open-minded and willing to self-educate,” said Michael Crabtree, technical sales director for Bioenergy Life Science, Minneapolis, MN. And this younger generation could help drive a more naturopathic approach to healthcare in the U.S.

    Defining Healthy Aging
    “For the most part, the idea of healthy aging means ‘keeping what I have now’—whether this is in physical ability, mental ability or appearance,” said Barbara Davis, PhD, RD, vice president of medical and scientific affairs for PLT Health Solutions, Morristown, NJ.

    The words “healthy aging” are typically applied to ameliorating conditions specific to an older demographic. However, Dr. Davis said, “For different individuals, the idea of achieving and/or maintaining peak performance begins at different ages and is focused on different conditions.”

    “Aging can be described as a decline in function and performance of the entire organism,” said Vladimir Badmaev, MD, PhD, CEO and founder of American Medical Holdings, New York, NY. This enhances the likelihood of wear-and-tear damage, acute inflammation and obvious pain of affected organs and systems, he explained.

    “What is less obvious is that aging can mask chronic inflammation affecting multiple organs and systems with a minimum of subjective symptoms.” This often leads to degenerative conditions, Dr. Badmaev added. Cardiovascular disease would be an apt example.

    For society at large, the “graying of America” will bring both challenges and benefits. As Francis Foley, president of Morristown, NJ-based Xsto Solutions, LLC sees it, the sheer volume of the elderly will stretch healthcare resources uncomfortably thin.

    But there is good news too, he reported. “Seniors are healthier and more active than ever, eating better, and we are making tremendous strides in medical care and out-patient procedures.”

    The situation holds enormous promise for businesses that aim to keep people healthy, Mr. Foley suggested. The growing numbers and increased longevity of seniors should fuel strong sales of supplements for decades to come, he said.

    “Conditions of aging are more publicized, and consumers are looking beyond prescriptions for healthy alternatives,” said Kathy Lund, vice president of business development and marketing for AIDP Inc., City of Industry, CA.

    “This has created a growth opportunity for research-based natural ingredients and herbs, and a return to simple, whole food solutions, such as plant-based proteins,” Ms. Lund explained.

    Market Scope
    There are numerous areas of health that seniors may require additional help in supporting, including muscle and bone health, cognition, immunity, energy/vitality, heart health, weight control, blood sugar management, eyesight, hearing, digestion, skin health, etc. In short, one could not go amiss by saying the whole human body deserves increasing attention with advanced age.

    Ms. Lund said Alzheimer’s disease is the world’s most costly disease per patient. “More than $203 billion was projected to be spent on total U.S. care for Alzheimer’s patients in 2013, which presents a major cost to families and society,” she said, citing statistics from the Alzheimer’s Association.

    Alzhiemer’s disease is the sixth leading cause of death in the U.S., Ms. Lund added. Deaths from Alzheimer’s increased 66% between 2000 and 2008, while deaths from other major diseases, including the number one cause of death, heart disease, decreased.

    Statistics from the National Institutes of Health (NIH) indicate “More than 70 million people in the U.S. are affected by sleep troubles,” Ms. Lund said. “The prescription sleep aid market is now over $2 billion and expected to grow as Baby Boomers advance in age, obesity rates climb, and stress from the economy and longer workdays increases.”

    Osteoporosis, too, is a “major public health threat,” said Ms. Lund. “Approximately 25% of postmenopausal Caucasian women in the U.S. will develop osteoporosis, posting an estimated cost of $13.8 billion annually. Some 10 million individuals are estimated to already have the disease, and almost 34 million more are estimated to have low bone density, placing them at increased risk for osteoporosis and broken bones.”

    “The North American diet is often deficient in calcium. Although the recommended dietary allowance (RDA) of calcium is 1,200 mg per day, most American women over age 40 consume less than half of this amount,” said Todd Johnson, director of marketing at Albion Minerals, Clearfield, UT.

    According to Mr. Johnson, a five-year year study of 830 postmenopausal women who consumed 1,200 mg of calcium carbonate per day found they had only 66% of the risk of fracture compared to a control group of women not taking supplemental calcium.

    This suggested that about a third of fractures among aging women could be prevented by supplementation with a simple mineral.

    Dealing with Disability
    “A recent report commissioned by the National Institutes of Health (NIH) discovered that nearly 16 million Americans aged 65 and older say they have at least one disability,” said Frank Jaksch Jr., co-founder and CEO of Irvine, CA-based ChromaDex.

    Two of the six types of disabilities covered by the report were walking and cognition, Mr. Jaksch said. “Difficulty in walking or climbing stairs is the most common disability, reported by two-thirds of the subjects,” he said.

    Baby Boomers—those born between the years 1946 and 1964 and now between the ages of 50 and 69—already purchase nearly half of all dietary supplements, Mr. Jaksch noted. “As their bodies age people require fewer calories. But the need for vitamins and minerals increases due to various physiological factors, including digestive systems that become less efficient.”

    Dr. Davis speculated, “It is probably accurate to say that weight management is the single most important and effective thing that people can do—at any point in their lives—to age more healthfully. An unhealthy weight is the underlying or contributing cause to any number of chronic health conditions present in later years.”

    According to the Centers for Disease Control (CDC), being overweight often shares a connection with the following list of chronic conditions, most of which are also associated with the aging process: coronary heart disease; type 2 diabetes; cancers (endometrial, breast and colon); hypertension (high blood pressure); dyslipidemia (e.g., high total cholesterol or high levels of triglycerides); stroke; liver and gallbladder disease; sleep apnea and breathing problems; and osteoarthritis (a breakdown of cartilage and bone within a joint).

    Dr. Davis called blood sugar health “the elephant in the room,” that is too often overlooked, except as an adjunct of weight management. The CDC predicted half (50%) of people in the U.S. will be diabetic or pre-diabetic by the year 2020. Dr. Davis urged more aggressive, dedicated work in this area.

    Why hasn’t that happened already? Dr. Davis suggested, “Making blood sugar management claims may be more expensive than the natural ingredients industry or the food and beverage industries want to undertake, or more costly than the consumer can support.”

    “There may also be an issue of consumer confusion about how to address this critical area of health,” she added. “It may be the case that the natural products and food and beverage industries need to show some leadership here.”

    In the meantime, some supplements featuring ingredients like chromium and cinnamon may be effective in managing blood sugar levels.

    The accompanying article (Healthy Aging Ingredient Round-Up), presents information about dozens of supplement ingredients believed to support healthy aging. 


    Alan Richman, former editor/associate publisher of Whole Foods Magazine, is a full-time freelancer focusing on the health and nutrition industry. His most recent article for Nutraceuticals World was “Cannabis Conundrum,” which appeared in the March 2015 issue. He can be reached at arkr@comcast.net.
    Related Searches
    • Diabetic
    • Blood pressure
    • Dietary Supplements
    • Bones
    Related Knowledge Center
    • Healthy Aging
    • Vitamins
    • Skin Health
    • Minerals
    • Bone & Joint Health
    • Cognitive Function
    • Dietary Supplements
    • Diabetes & Blood Sugar Management
    • Healthcare Trends
    Suggested For You
    BGG Receives Patent for Saw Palmetto ID Method BGG Receives Patent for Saw Palmetto ID Method
    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion
    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts
    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    Gaming and Esports Health Concerns Gaming and Esports Health Concerns
    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands
    Verdure Sciences’ Boswellia Ingredient Receives USP Verification Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    Sabinsa Commits to Solar Energy Project Sabinsa Commits to Solar Energy Project
    Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU
    Beneo Expands Sugar Reduction Line with scFOS Ingredient Beneo Expands Sugar Reduction Line with scFOS Ingredient
    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders
    WHO Advises Against Non-Sugar Sweeteners for Weight Loss WHO Advises Against Non-Sugar Sweeteners for Weight Loss
    Understanding FTC’s Warning to Industry: Considerations for the Natural Products Industry Understanding FTC’s Warning to Industry: Considerations for the Natural Products Industry
    KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature

    Related Breaking News

    • Breaking News | Certifications, Approvals & Patents | Herbs & Botanicals | Quality & Safety | Supplier News | Testing
      BGG Receives Patent for Saw Palmetto ID Method

      BGG Receives Patent for Saw Palmetto ID Method

      The new HPLC method helps to identify minor components unique to the Serenoa repens plant.
      05.30.23

    • Consumer Trends | Delivery & Dosage Technologies | Dietary Supplements | Pet Nutraceuticals | Quality & Safety | Regulations | Research | Testing
      The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

      The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

      The pandemic compelled many people to add a furry friend to their family, and their spending habits demonstrate a dedication to health.
      By Sean Moloughney, Editor 05.30.23

    • Cognitive Function | Delivery & Dosage Technologies | Fatty Acids | Nutrition Bars & Snacks | Omega-3s
      ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

      ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

      Rikki Bhatti, co-founder of Unbound Snacks, is a third-generation farmer intent on giving walnuts their (relative) time in the limelight.
      By Sheldon Baker 05.26.23


    • Breaking News | Certifications, Approvals & Patents | Contract Manufacturing | Packaging
      Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification

      Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification

      The company’s label facility was certified for meeting industry, customer, and regulatory requirements for all sectors of the food supply chain.
      05.25.23

    • Breaking News | Dietary Supplements | Digestive Health | Enzymes | Inflammation | Research News
      Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

      Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

      A new study conducted by the research and development team at BIO-CAT found that the enzymes may promote the digestion of fructans from vegetables.
      05.25.23

    Loading, Please Wait..
    Trending
    • Soviets Took Probiotics To The Next Level
    Breaking News
    • Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    • BGG Receives Patent for Saw Palmetto ID Method
    • Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    • Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    • Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    View Breaking News >
    CURRENT ISSUE

    May 2023

    • Cellular Aging and Longevity: Ingredients for a New Age of Health
    • Addressing the Plastic-Packaging Problem: Getting to Zero-Waste with Zero Compromise
    • Moms Raise the Bar for Kids Supplements
    • Building on Steps to Improve Children’s Health Around the World
    • FDA Remains Focused on Modernizing DSHEA
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    BGG Receives Patent for Saw Palmetto ID Method
    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    Coatings World

    Latest Breaking News From Coatings World

    Boeing Starts Construction on New St. Louis Facility
    Brand Finance: Post-COVID Recovery Slows for Chemicals Industry Battling Energy Crisis
    BCF Calls for Greater Urgency on REACH Impasse
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CareDx, Miromatrix Collaborate on Bioengineered Organs Research
    Capitainer Releases to Market its Fully Automated Sample Handler
    Titan Medical Licenses Most IP to Intuitive; CEO Steps Down
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AVROBIO Sells Cystinosis Gene Therapy for $87.5 Million
    Meiji Seika Pharma, Adcock Ingram Pharma Complete Construction of New Manufacturing Facility
    JSR Life Sciences Consolidates KBI Biopharma and Selexis SA
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Unilever Uses AI for Product Development
    Beautycounter Names New Interim CEO
    Shaz & Kiks Available at Sephora
    Happi

    Latest Breaking News From Happi

    Covergirl Introduces Clean Fresh Yummy Gloss Collection
    Shaz and Kiks Launches at Sephora
    Beautycounter Appoints Board Director Mindy Mackenzie Interim CEO
    Ink World

    Latest Breaking News From Ink World

    ACTEGA, Makro Labelling to Advance Signite Technology
    BCF Requests Greater Urgency on REACH Impasse
    Updated Method Published for Entire BASF Product Portfolio
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ACTEGA teams with Makro Labelling to advance Signite technology
    Constantia Flexibles and SB Packagings commence joint venture
    Inland donates new VersaStudio printer to local high school
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Mann+Hummel Names President Air Filtration Americas
    KNH Launches Eco-Friendly Menstrual Pads
    Niine Introduces India's First PLA-Based Sanitary Pads
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Enrollment Completed in Anika Therapeutics' Hyalofast Study
    Exactech Releases Next-Gen GPS Shoulder
    Data Shows Favorable Survivorship of MISHA Knee System & Reduction of Arthroplasty Risk in Patients
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    onsemi Presents Path to Accelerate Revenue Growth
    STMicroelectronics Introduces Waterproof MEMS Pressure Sensor
    Graphene Flagship to Join Euro Nano Forum 2023

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login