“From carefully selected botanicals to finished extract, we are proud to offer our clients flagship ingredients that answer the growing consumer demand for more transparency and trust. This Non-GMO Project Verified seal is another illustration of our strategy to showcase the traceability and purity of our ingredients,” said Timothee Olagne, business development manager.
By choosing a verified ingredient, Naturex clients can expedite the registration process for their products to gain Non-GMO Project Verified status, and improve their time-to-market strategy. The company is willing to extend its Non-GMO Project Verified offer to specific ingredients that fit the strategy of its customers.
U.S. consumers are increasingly seeking non-GMO products. The latest survey from the Natural Marketing Institute reports that 69% of respondents would be less likely to buy a product if it was labeled that it contained GMOs. Over the past 6 years, Mintel data shows that the biggest growth in labels is in non-GMO and GMO free claims which have gone from 2.82% in 2012 to 10.17% in 2014. This growing demand has driven Naturex to offer Non-GMO Project Verified ingredients for the dietary supplement market.