Sean Moloughney, Editor06.02.14
Once dominated by products promising a boost in the bedroom, and stunted in part by incidents of adulteration, the market for men’s health supplements and fortified foods/beverages is maturing to target mainstream platforms with clinically validated formulations.
“Primary health concerns for men revolve around maintaining the ability to continue with normal activities as they age, mental sharpness and cardiovascular disease,” said Todd Sitkowski, senior marketing manager, DSM Nutritional Products, Parsippany, NJ, who cited a 2013 U.S. trend report from HealthFocus International. “Secondary concerns involve eye health and cancer.”
In terms of addressing general health concerns, men more frequently use dietary supplements on a regular basis (56%) compared to women (52%), he added.
Men over 40 worry about getting older and actively seek ways to slow the aging process, noted Paul Dijkstra, CEO, InterHealth Nutraceuticals, Benecia, CA. “Their eyesight is fading, their energy levels are low and recovery from a workout is getting harder and harder. Once men start to notice a decline in everyday function, they
“Primary health concerns for men revolve around maintaining the ability to continue with normal activities as they age, mental sharpness and cardiovascular disease,” said Todd Sitkowski, senior marketing manager, DSM Nutritional Products, Parsippany, NJ, who cited a 2013 U.S. trend report from HealthFocus International. “Secondary concerns involve eye health and cancer.”
In terms of addressing general health concerns, men more frequently use dietary supplements on a regular basis (56%) compared to women (52%), he added.
Men over 40 worry about getting older and actively seek ways to slow the aging process, noted Paul Dijkstra, CEO, InterHealth Nutraceuticals, Benecia, CA. “Their eyesight is fading, their energy levels are low and recovery from a workout is getting harder and harder. Once men start to notice a decline in everyday function, they
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
