Lisa Olivo, Associate Editor03.03.14
With approximately 77 million Baby Boomers in the U.S. now in the 49 to 67-year-old age range, bone health is becoming a serious consideration. About 52 million Americans have low bone density or osteoporosis, according to the National Osteoporosis Foundation (NOF), Washington, D.C., and one in two women, and up to one in four men over the age of 50, will break a bone as a result of osteoporosis. By 2020, the NOF anticipated that half of all Americans over the age of 50 will have osteoporosis or low bone density.
“Now that Boomers have entered their 50s, bone loss will be a greater concern,” noted Kathy Lund, vice president of business development and marketing for AIDP, City of Industry, CA. In fact, she and many experts see osteoporosis as a major public health threat, as well as a significant financial burden. “Approximately 25% of postmenopausal Caucasian women in the U.S. will develop osteoporosis, posting an estimated cost of $13.8 billion annually.”
These staggering numbers have motivated more consumers to consider their bone health seriously. In an annual Consumer Survey on Dietary Supplements, the Council for Responsible Nu
“Now that Boomers have entered their 50s, bone loss will be a greater concern,” noted Kathy Lund, vice president of business development and marketing for AIDP, City of Industry, CA. In fact, she and many experts see osteoporosis as a major public health threat, as well as a significant financial burden. “Approximately 25% of postmenopausal Caucasian women in the U.S. will develop osteoporosis, posting an estimated cost of $13.8 billion annually.”
These staggering numbers have motivated more consumers to consider their bone health seriously. In an annual Consumer Survey on Dietary Supplements, the Council for Responsible Nu
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