“This shift in our ownership marks a significant and positive new direction for our company. We are putting the power into the hands of our experienced senior management team, and with plans to build on our core competencies for key strategic initiatives, I am excited to be leading our company into this next phase of our growth,” said Joe Vidal, CEO of Bioriginal.
Michael Meekins, president of Westbridge stated, “Bioriginal is a perfect example of the thematic focus of our investments, founded in 1993 as a value added processor of oilseeds, it has since leveraged its core competency into a global customer base and supply chain, becoming a critical partner to participants in the rapidly growing Omega industry. Joe and his team have developed an exciting company, positioned well for the future and we are excited to partner with them on this transaction.”
Bioriginal develops proprietary processes and innovative science-based omega solutions with both plant and marine-based omegas. Their secure vertically integrated supply chain is the base for their unique business approach, which combines technical, scientific and industry expertise to create customer and market-driven omega solutions.
“There is substantial growth and global competition within our industry, with increasing demands for supply and innovation,” explained Mr. Vidal. “Our strategy is to anticipate trends and create strategically aligned relationships to help our customers compete. We are noticing now an unprecedented number of disparate omega trends developing; krill oil, coconut, flaxseed and vegetarian options, concentrates and alternative delivery systems, to name a few. Bioriginal is uniquely positioned to meet emerging trends and develop innovative omega-based products that fit our customer’s specific business need to help them differentiate and succeed in this space.”