12.05.12
Opportunities are abundant for businesses looking to enter markets of the Association of Southeast Asian Nations (ASEAN) if they tap into regional agreements and are brought to the meeting tables of ASEAN, according to Pushpanathan Sundram, the managing director of the Asia branch of international regulatory and policy consultancy EAS Strategic Advice. Speaking at a recent lunch briefing for members of the Europe-ASEAN Business Alliance, Mr. Sundram, said, “Businesses should work towards a two-track, three-dimension engagement strategy with ASEAN to help build an optimum marketing environment in the region. It is important for the private sector to engage on national and regional levels, and at the political, policy and technical dimensions.
“Private-public sector collaboration enables all stakeholders to be clear on the progress and activities of the ASEAN Economic Community,” he continued, “and for those developing regulation in ASEAN to have the input and perspective of the private sector, which is crucial to the successful economic integration of the region.”
“Private-public sector collaboration enables all stakeholders to be clear on the progress and activities of the ASEAN Economic Community,” he continued, “and for those developing regulation in ASEAN to have the input and perspective of the private sector, which is crucial to the successful economic integration of the region.”
