Dan Murray, Vice President of Business Development Xsto Solutions07.01.12
Marketers and formulators have numerous options to consider for functional ingredient delivery. Simple tablets and capsules often offer the best value for consistent, cost effective delivery of ingredients. However, customer appeal drives the desire to innovate.
Modern delivery systems include functional beverages, powder sachets, liquid concentrates, gummies and films. More complex than tablets and capsules and subject to greater formulation challenges, these systems create a wide range of new product opportunities that could significantly expand consumption of functional nutrients
.
Marketing companies often see delivery systems as another way to distinguish their products from competitive offerings. Ingredient manufacturers are supportive as they want to see as many finished product forms as possible to enhance sales. However, before reserving the domain name and drawing up the new product marketing plans, keep in mind that not all ingredients are suitable in all delivery systems. Knowing an ingredient’s full capability will help guide you through the decision process of which delivery system can be used to create a unique, stable and innovat
Modern delivery systems include functional beverages, powder sachets, liquid concentrates, gummies and films. More complex than tablets and capsules and subject to greater formulation challenges, these systems create a wide range of new product opportunities that could significantly expand consumption of functional nutrients
.
Marketing companies often see delivery systems as another way to distinguish their products from competitive offerings. Ingredient manufacturers are supportive as they want to see as many finished product forms as possible to enhance sales. However, before reserving the domain name and drawing up the new product marketing plans, keep in mind that not all ingredients are suitable in all delivery systems. Knowing an ingredient’s full capability will help guide you through the decision process of which delivery system can be used to create a unique, stable and innovat
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