Janica Lane, Partner, Partnership Capital Growth Advisors05.01.12
Sports nutrition is a very dynamic category within the dietary supplement industry, characterized by several striking contradictions and juxtapositions—in products and ingredients, in consumers, in channels and in participating companies. What holds true across the category, however, is market-leading growth driven by increasing availability of a wider variety of high-quality products that cater up and down the consumer spectrum, from armchair athletes to serious professionals.
Market Definition, Size & Trends
Nutrition Business Journal (NBJ) separates sports nutrition into three distinct categories: Sports Nutrition Supplements, including powders, pills and “hardcore” bodybuilding ready-to-drink (RTD) products; Nutrition Bars & Gels; and Sports & Energy Drinks & Shots.
After slower growth in 2009, the sports nutrition industry grew nearly 9% in 2010, reaching almost $19 billion in retail sales. Performance was even stronger in 2011: Retail sales rose 14%, to $21.4 billion, far outpacing overall supplement industry growth of 6.5%. The sector has enjoyed a compound ann
Market Definition, Size & Trends
Nutrition Business Journal (NBJ) separates sports nutrition into three distinct categories: Sports Nutrition Supplements, including powders, pills and “hardcore” bodybuilding ready-to-drink (RTD) products; Nutrition Bars & Gels; and Sports & Energy Drinks & Shots.
After slower growth in 2009, the sports nutrition industry grew nearly 9% in 2010, reaching almost $19 billion in retail sales. Performance was even stronger in 2011: Retail sales rose 14%, to $21.4 billion, far outpacing overall supplement industry growth of 6.5%. The sector has enjoyed a compound ann
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
