03.01.12
Health claims will be at the top of the business agenda for food companies this year as the European Union (EU) is soon expected to adopt a first list of generic health claims allowed for use, according to international food policy expert EAS. Commenting on the potential adoption of a Commission Regulation establishing a list of permitted Article 13.1 health claims in the next few months, EAS regulatory affairs manager Stefanie Geiser said that food companies must focus on how to benefit from this process and how to offset possible challenges.
“With so many aspects of the claims regulation still being implemented and under discussion it is difficult for companies to get the concrete advice they need to be able to successfully and sustainably market their products in the EU,” said Ms. Geiser. “At the same time companies need to be planning now their business strategies, and it is important that they correctly interpret the legislation so [they] can plan around the predicted outcomes.”
“With so many aspects of the claims regulation still being implemented and under discussion it is difficult for companies to get the concrete advice they need to be able to successfully and sustainably market their products in the EU,” said Ms. Geiser. “At the same time companies need to be planning now their business strategies, and it is important that they correctly interpret the legislation so [they] can plan around the predicted outcomes.”