Sean Moloughney, Associate Editor04.01.11
As global demand for health products rises, the market for prebiotics and probiotics will grow stronger, in spite of regulatory challenges, thanks in part to broadening scientific research and increased consumer understanding, industry experts believe.
Publication of clinical studies evaluating probiotics continues to accelerate and uncover new health indications—outside of the traditionally recognized digestive health benefits—to include immune support, anti-inflammation, oral and skin care and women’s health.
However, to date, the European Food Safety Authority (EFSA) has rejected all applications for health claims related to probiotics, establishing a strict environment that has handcuffed marketers at times. Meanwhile, increased regulatory oversight in the U.S. led to false advertising charges from FTC against The Dannon Company for claims that its Activia product relieves irregularity and that DanActive helps prevent colds and flu. Dannon agreed to a $21 million settlement in December, but admitted no wrongdoing.
According to FTC, Dannon may not claim that Activia yogurt will relieve temporary irr
Publication of clinical studies evaluating probiotics continues to accelerate and uncover new health indications—outside of the traditionally recognized digestive health benefits—to include immune support, anti-inflammation, oral and skin care and women’s health.
However, to date, the European Food Safety Authority (EFSA) has rejected all applications for health claims related to probiotics, establishing a strict environment that has handcuffed marketers at times. Meanwhile, increased regulatory oversight in the U.S. led to false advertising charges from FTC against The Dannon Company for claims that its Activia product relieves irregularity and that DanActive helps prevent colds and flu. Dannon agreed to a $21 million settlement in December, but admitted no wrongdoing.
According to FTC, Dannon may not claim that Activia yogurt will relieve temporary irr
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