06.01.10
GNC, Pittsburgh, PA, and PetSmart, Phoenix, AZ, are launching a line of dietary supplements designed for dogs and cats. This new line will be made exclusively for PetSmart and available at PetSmart and www.petsmart.com beginning in the fall of 2010.
The GNC and PetSmart partnership recognizes that pet parents want balanced nutrition for their pets, just as they do for themselves. Like people, pets have unique dietary needs depending on their stage in life, and vitamins and supplements can support growth for young pets and provide enhanced nutrition for aging ones.
“These specially-formulated supplements will give our pet parents another unique offering to help them keep their pets healthy and happy and another reason to shop our stores,” said Matt McAdam, vice president of merchandising. “Working with GNC, the leader in dietary supplements, gives us the opportunity to offer pets and pet parents a superior nutritional product.”
GNC executive vice president Tom Dowd said the impetus to create the supplements came from customers who repeatedly requested quality products for their pets.