05.03.10
Alongside news the company saw sales grow 7% in the first quarter of 2010, Danone said it is withdrawing two applications submitted to the European Food Safety Authority (EFSA) for article 13.5 health claims related to its Activia and Actimel yogurts. According to a press release announcing first quarter financial results, the company decided to withdraw its claims “Considering the lack of clarity and visibility regarding the application of the European regulation on health and nutrition claims and the recent announcement of a new meeting (1st of June) organized by the European Food Safety Authority (EFSA) to clarify the criteria and rules of assessment.” The company had expected to receive EFSA’s opinion in a matter of weeks. “Danone hopes that the coming period will bring the necessary clarification and stabilization regarding the approval process that all stakeholders are waiting for,” the company continued. “Simultaneously, marketing communication continues to be adapted in the European countries.”
