12.01.09
In an effort to provide increased access to FDA’s consumer health information, the agency has expanded its partnership with WebMD Health Corp. This second phase of the relationship includes expanded content and multimedia tools. WebMD is personalizing FDA health information for consumers with five new online FDA sections that will initially focus on allergies and asthma, children’s health, diabetes, heart health and vitamins and supplements. FDA and WebMD initially launched their joint effort in December 2008. FDA’s information is also located within WebMD’s homepage, WebMD Health News, WebMD Health Search, RSS feeds, and targeted WebMD Newsletters and Special Reports. Since the launch, more than 150,000 consumers have accessed the FDA destination on WebMD for health and wellness information on issues ranging from egg safety to contact lens safety to medicine safety. FDA’s consumer information is also available through WebMD the Magazine, distributed 10 times a year and reaching an additional 11 million consumers with each issue.