12.01.09
The Council for Responsible Nutrition (CRN) and the National Advertising Review Council (NARC) have extended the dietary supplement advertising review program established in 2006 for an additional five years. Under the extension agreement, the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB) will receive $959,000 from the newly-formed 501(c)(3) CRN Foundation, payable in incremental, semi-annual grants. “Responsible industries take actions that demonstrate their commitment to protecting their consumers, and this self-regulatory program says to all companies that this industry won’t sit back and let misleading advertising serve as a hallmark for which our industry is known,” said Steve Mister, executive director of the CRN Foundation. “In the three years this program has been in existence, it has gained momentum and widespread attention, becoming an example of responsibility for our industry.” The CRN/NAD initiative was developed to increase consumer confidence in the truth and accuracy of advertising claims for dietary supplement products and to encourage fair competition within the industry.
“Misleading dietary supplement advertising negatively impacts trusting consumers and honest competitors alike. Left unchecked, misleading advertising will undermine the reputation of the entire industry,” said Andrea Levine, NAD director and CBBB senior vice president. “With CRN’s support, we have demonstrated that self-regulation can play an active and visible role in combating misleading and unsubstantiated dietary supplement claims, but there is still significant work left to be done.”
“Misleading dietary supplement advertising negatively impacts trusting consumers and honest competitors alike. Left unchecked, misleading advertising will undermine the reputation of the entire industry,” said Andrea Levine, NAD director and CBBB senior vice president. “With CRN’s support, we have demonstrated that self-regulation can play an active and visible role in combating misleading and unsubstantiated dietary supplement claims, but there is still significant work left to be done.”