03.01.09
Interstate Bakeries Corporation, Kansas City, MO, has launched Nature’s Pride, a line of all-natural breads that are available nationwide, marking the company’s first product introduction since it filed for Chapter 11 bankruptcy in 2004. The Nature’s Pride product line includes: Premium Hearty Breads (24 oz.), available in 100% Whole Wheat, 12-Grain, Healthy Multi-Grain and Country White. Double Fiber, Stone Ground Whole Wheat with Honey, Country Potato and Butter Milk varieties are available in select markets. The introduction also includes Traditional Soft Breads (20 oz.), available in 100% Whole Wheat and Honey Wheat.