Sean Moloughney01.01.09
While the economy wanes, many once-untouchable markets may be set to change. But energy formulations seem to have convincing staying power-even if growth rates stabilize over the next few years-as consumers seek out natural sources of sustainable energy.
One of the most coveted markets in recent years has been the sports and energy drink category, which grew about 13% in 2007 to nearly $10 billion in sales, according to Nutrition Business Journal (NBJ), Boulder, CO. But this rate pales in comparison to 2006 and 2005, which saw 24% and 27% growth, respectively. So will sales continue to tire? While many industry insiders believe they will, this could open up other avenues for manufacturers.
Jeff Wuagneux, president and CEO, RFI Ingredients, Blauvelt, NY, said the energy market is shifting, not necessarily slowing. "The traditional energy soft drink market (carbonated especially) may be reaching its peak. However, many industry specialists feel there are numerous market niches to b
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