Rebecca Wright06.01.08
NextFoods: Bringing Change by Offering the Alternative
When Steve Demos left WhiteWave in 2005, he didn't leave the industry he loved so much behind, at least in his heart. As he traveled around the world for the next several months, he couldn't stop thinking about where the world of nutrition was headed. What was next?
Upon Mr. Demos' departure from WhiteWave-the company he grew from $10 million in 1999 to nearly $400 million by the beginning of 2005-his friend, and VP of business development and operations at the time, Todd Beckman, told him if he had any business left in him when he returned then he would join Mr. Demos in the new venture.
After Mr. Demos' non-compete agreement ran its course, the industry veterans came up with NextFoods, a company stacked with many former members of the management team at WhiteWave, as well as some powerful and influential friends in the natural products industry. Mr. Demos took advantage of the rich relationships he'd forged over the years to secure investment in the new company.
During his sabbatical from the business world, Mr. Demos started thinkin
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