01.01.07
North Castle Partners, Greenwich, CT, has agreed to sell Azusa, CA-based Naked Juice Company to PepsiCo, Purchase, NY. This transaction marks the third investment exit for North Castle Partners, a private equity firm focused exclusively on consumer businesses that benefit from “Healthy Living and Aging” trends, in 2006. Terms of the agreement, which is subject to government approval, were not disclosed.
With sales of more than $150 million, Naked Juice Company has a loyal and rapidly growing consumer base, which it reaches primarily through grassroots marketing and sales efforts. Its products include more than 25 all-natural, 100% refrigerated juices and juice smoothies made from the best “bare-naked” fruits and nutritional boosts, with no added sugars or preservatives. Naked Juice is sold in supermarkets, club stores, health food stores and other specialty stores nationwide.
PepsiCo will continue Naked Juice’s marketing and innovation approach, while broadening its reach. With access to PepsiCo’s sales and distribution capabilities, Naked Juice can better meet the increasing consumer demand for healthy grab-and-go beverages and healthy snack alternatives.
With sales of more than $150 million, Naked Juice Company has a loyal and rapidly growing consumer base, which it reaches primarily through grassroots marketing and sales efforts. Its products include more than 25 all-natural, 100% refrigerated juices and juice smoothies made from the best “bare-naked” fruits and nutritional boosts, with no added sugars or preservatives. Naked Juice is sold in supermarkets, club stores, health food stores and other specialty stores nationwide.
PepsiCo will continue Naked Juice’s marketing and innovation approach, while broadening its reach. With access to PepsiCo’s sales and distribution capabilities, Naked Juice can better meet the increasing consumer demand for healthy grab-and-go beverages and healthy snack alternatives.
