06.01.03
eDiets.com, Inc., Deerfield Beach, FL, has acquired exclusive licenses to develop and market personalized diets compliant with the Atkins and Zone concepts. Founded on the belief that a private, simple, fast “Your Diet, Your Way”™ online approach was better than driving to the local diet center, eDiets.com has used the Internet to create personalized online plans. Using its personalization platform and in-house dieticians and medical advisors, eDiets has also created vegetarian, healthy heart and type 2 diabetes plans to fit consumer needs. These diets were introduced in January 2003 and other popular branded and specialized plans will be added on an ongoing basis.
