America is fat and getting fatter. The question is, what can be done about it? For the nutraceuticals market, this means the weight loss category is not only growing, it's exploding. And the statistics, although alarming and sad, translate into an unprecedented opportunity for nutraceuticals manufacturers to provide science-based weight management solutions.
Nutrition Business Journal (NBJ), San Diego, CA, has pinned the weight loss category to be one of the fastest growing segments in the nutraceuticals market. According to NBJ, the sports nutrition and weight loss (SNWL) market in the U.S. totaled $9.9 billion in 2001, representing 15% growth from the year before. Weight loss supplements accounted for 19% of the market, bringing in $1.9 billion in sales; meal replacements accounted for 20% of the market, bringing in $2 billion in sales; sport supplements accounted for 18% of the market, bringing in $1.7 billion in sales; nutrition bars acc
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