By Robert Johnson, CEO, Custom Capsule Consultants08.24.21
There's a saying in Hollywood that no great film was ever made from a bad script. The same principle applies with nutraceuticals and manufacturers. No matter how great your supplement idea is, if your manufacturer is subpar or unreliable, your product and your business will never live happily ever after. For aspiring brands, choosing the right manufacturer is everything.
With the supplement business booming and manufacturing facilities springing up left and right, everyone is wary of getting ripped off, which can create an atmosphere of skepticism and distrust. After many years of working on both sides, I can attest that the vetting process can be overwhelming; but connecting with a trustworthy manufacturer that actually delivers on their promises is the best business decision you can make.
In my experience, these are the five red flags to look out for when interviewing a potential manufacturer.
1. Lack of transparency. A solid manufacturer understands wo
FREE SUBSCRIPTION
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
