• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Pharmaceutical Manufacturing Equipment Trends

    Oral Solids: Market & Technology Trends

    Nutraceutical Manufacturing: Meeting the Challenges of Today, Planning for Tomorrow

    2021 Contract Manufacturing Survey

    Aker BioMarine Launches Krill-Derived Protein Ingredient, INVI
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone

    Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits

    Maypro Launches Brain Heatlh Ingredient NeuroHD

    Gadot Biochemical Launches New Magnesium Ingredients

    Low Levels of Vitamin D and Calcium Linked to COVID-19 Severity
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone

    Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits

    Maypro Launches Brain Heatlh Ingredient NeuroHD

    Gadot Biochemical Launches New Magnesium Ingredients

    Open Book Extracts: Innovating for Tomorrow’s Market
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone

    Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits

    Maypro Launches Brain Heatlh Ingredient NeuroHD

    Gadot Biochemical Launches New Magnesium Ingredients

    Oral Solids: Market & Technology Trends
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone

    Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits

    Maypro Launches Brain Heatlh Ingredient NeuroHD

    Gadot Biochemical Launches New Magnesium Ingredients

    Saving Energy: Brands Must Offer Grown-Up and Personalized Products to Compete
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Vesta Nutra

    Indena USA, Inc.

    AIDP

    KLK OLEO - Davos Life Science

    Gencor
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Chenland Nutritionals Inc.

    Aiya America (Matcha by Aiya)

    KLK OLEO - Davos Life Science

    Indena USA, Inc.

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Vitamin K in Focus

    Important for bone and cardiovascular health, vitamin K2 has benefited from strong science and growing awareness.

    Vitamin K in Focus
    Related CONTENT
    • Kappa Bioscience Extends Research Partnership For COVID-19 Research
    • Nutrients of synergic action in boosting epithelial physical barriers and antiviral immunity
    • NattoPharma and Cardiovascular Research Institute Maastricht Renew Research Partnership
    • ICYMI: What People Were Reading on NutraceuticalsWorld.com in October 2020
    • Synergia Receives GRAS Notification for Vitamin K2 Ingredient
    By Sean Moloughney, Editor01.25.18
    Essential vitamins A, C, D and E have been common components of multivitamin formulations for decades, but a relative newcomer has seen its stock steadily rising: vitamin K.
     
    Important for optimal bone and cardiovascular health, vitamin K comprises a number of structurally related compounds, including phylloquinones (vitamin K1) and menaquinones (vitamin K2).
     
    “Vitamin K1 is known for its role in blood coagulation (clotting),” noted Eric Anderson, senior vice president of global marketing and business development, NattoPharma USA, Inc., Edison, NJ, supplier of branded MenaQ7 Vitamin K2 as MK-7. “Vitamin K2 also contributes to coagulation, but more importantly, it is now recognized for its essential role in building and maintaining strong bones, as well as inhibiting calcium deposits in the arteries and blood vessels.”
     
    All K vitamins are similar in structure, but differ in the length of the “side chain”—the longer the side chain, the better effect and efficiency, Mr. Anderson explained. “Consequently, the long-chain menaquinones (especially MK-7) are the most desirable as they are nearly completely absorbed and stay in the blood for the longest time. This makes vitamin K2 also available for tissues outside the liver, namely bones, arteries, and soft tissues.”
     
    In fact, studies consistently show that vitamin K2 as MK-7 is more effective compared to MK-4, mainly due to MK-7’s significantly greater absorption and half-life, accumulation in the serum, and efficacy.
     
    Understanding about the vitamin K forms has come a long way since the 1950s, said Dan Murray, vice president, business development, Xsto Solutions, LLC, Morristown, NJ, which supplies K2VITAL brand vitamin K2 MK-7 from Kappa Bioscience. “The challenge for K1 was the strong coagulation properties were beneficial for some, but not for all. The second generation was vitamin K2 MK-4, (menaquinone 4) offering some bone benefit with less powerful coagulation properties, but it has stability challenges and literally requires 1,000-times the dose of the more advanced form K2 MK-7. The current form of K2 MK7 (menaquinone 7) offers a more optimum package of stability, bone and heart benefits, but with reduced negative blood clotting aspects.” 
     
    Fermented foods like natto are the primary food source of vitamin K2, as well as certain cheeses and animal products, like egg yolks.
     
    Market Success
    Thanks to recent clinical research, growing consumer awareness, manufacturing efficiencies, and lower price-points, the market for vitamin K2 has been accelerating, according to experts.
     
    “We would conservatively estimate the global ingredient market for vitamin K2 is in the $30-35 million range, which as a specialty ingredient equates to about $300 million at retail,” said Mr. Anderson. “Importantly, most products today are in the bone health segment. The strength of NattoPharma’s MenaQ7 cardiovascular science is now driving heart health products globally. And the ultimate goal is multivitamins for prenatals, infant nutrition, kids, teens, and adults. This will ultimately grow the market exponentially.”
     
    The vitamin K2 market has already been growing at a “tremendous pace,” essentially doubling annually over the past few years, said Mr. Murray. “When an ingredient is new and relatively small volume this is not so difficult, but at current volumes this is impressive growth.”
     
    Several factors are coming together to support the growth trajectory of vitamin K2, he added, principally a strong body of science. “Consumer awareness for bone health started years ago with calcium. Followed by the explosive growth of vitamin D, K2 is now appreciated for the cardiovascular benefit in addition to the bone benefit. With this significant growth, manufacturers are realizing some production efficiencies and that has helped bring down raw material prices. The trifecta of good science, growing awareness, and falling prices is pulling K2 into more and more formulas.”
     
    NattoPharma has been focused on driving awareness by educating the market about the importance of vitamin K2 for human health; finished product brands have played an important role toward that end, said Mr. Anderson. “As the leader in vitamin K2 research and development, we have worked to cultivate an understanding—down to the consumer level—of the substantial evidence supporting vitamin K2 as a vital nutrient for bone and cardiovascular health. As the sponsor of this important research, these studies have utilized our branded MenaQ7 Vitamin K2 as MK-7.”
     
    Primary Beneficiaries
    In terms of consumer demographics, Luke Bucci, PhD CCN CNS, vice president of R&D for the supplement brand Ritual, noted that people age 50 and up might stand to benefit most from supplementation with vitamin K. “But all adults and children would derive a stronger, lifelong benefit. Women with a family history of bone loss and cardiovascular issues would probably benefit the most.” Ritual’s Essential for Women multivitamin/mineral includes nine essential nutrients women lack the most.
     
    “We started out with a blank slate,” Dr. Bucci said of the product’s development. “Something from which every adult woman could derive life-long benefit. We wanted a lean and efficient MVM without frills, window dressing, or herbs/foodstuffs that have microbial concerns and focusing on essentials. We set out to see what essential nutrients are needed the most, which ones have gaps between healthy and unhealthy intakes, and what is already satisfied by the available science. We also sought vegan/vegetarian sources, non-GMO, organic when possible, bioidentical/food form sources and doses to bring up intakes to those seen in healthy diets (that is, diets that help extend quality lifespan, maintain mental functions and decrease risk of major causes of mortality).”
     
    Mr. Murray agreed that with the two primary benefits being bone health and heart health, “We tend to think of the middle-age to senior population as the target market for vitamin K2. In fact, if people in their 30s take a preventive approach to healthy living, this population may be able to significantly reduce typical age-related health issues such as osteopenia/osteoporosis and cardiovascular disease.”
     
    Speaking about research trends, Mr. Anderson said numerous human clinical trials have confirmed the health benefits of vitamin K2. “NattoPharma currently has more than 20 human studies, including 19 published clinical trials confirming the benefits of vitamin K2 as MK-7 in both patient and healthy populations, with more underway.”
     
    “Most significantly, our three-year studies have shown an unprecedented impact on the health of postmenopausal women,” he added. For example, three years of daily 180 mcg MenaQ7 led to statistically significant improvement in bone mineral content and bone mineral density, leading to improved bone strength.
     
    In addition three years of daily 180 mcg MenaQ7 not only inhibited age-related stiffening of the artery walls, but also made a statistically significant improvement in vascular elasticity, he added. “This is so very significant because, to date, no other compound has demonstrated these benefits. Our studies have also confirmed that children have the greatest need for vitamin K2—8-10 times higher need than in adults (as measured by inactive osteocalcin, the K-dependent protein that binds calcium to the bone mineral matrix).
     
    Bones grow and develop most intensively during childhood and adolescence, with up to 90% of peak bone mass acquired by age 18 in girls and by age 20 in boys, Mr. Anderson noted. “Without adequate vitamin K2 to activate the bone-building osteocalcin, calcium cannot be properly used to build healthy, strong bones. Further, a two-year study in healthy prepubertal children showed that just 45-50 mcg of MenaQ7 daily improved K status, resulting in stronger, denser bones.
     
    In just the last year, several studies have expounded on the benefits of vitamin K. “The medical community has been paying attention, and drug studies are already underway using menaquinone-7,” he added.  The studies look at progression of coronary artery calcification, valve calcification, and the progression of bicuspid aortic valve stenosis.
     
    Synergies
    Vitamin K2 works synergistically with many ingredients, according to Mr. Anderson, but its core strength is its role in helping the body properly utilize calcium. Vitamin K2 as MK-7 does this by activating K-dependent proteins already in the body. Osteocalcin bind calcium to the bone mineral matrix; Matrix Gla Protein (MGP) inhibits calcium from depositing in arteries, blood vessels, and soft tissues.
     
    “To that end, vitamin D is also an important synergistic ingredient. Vitamin D helps to synthesize these K-dependent proteins, so experts like Dr. Mercola suggest that when one increases their D intake, they balance that with vitamin K2.”
     
    In addition, while omega-3's mechanism of action is linked to supporting healthy inflammation, triglycerides, blood pressure, and promotion of arterial health, it is not recognized for impacting vascular calcification, which is what makes vitamin K2 a perfect complement.
     
    NattoPharma has obtained a patent covering pharmaceutical and nutraceutical products providing vitamin K2 in combination with one or more polyunsaturated fatty acids, including fish and/or krill oil, for benefits related to bone, cartilage, and the cardiovascular system.
     
    Mr. Murray said there is a “bone health triangle” consisting of calcium, vitamin D and vitamin K. “The vitamin D mobilizes the calcium into the blood stream. From there, vitamin K plays the crucial role of redepositing the calcium into the bones. Without vitamin K2, calcium will find its way to the arteries and over time a gradual buildup calcifies the arteries for serious coronary problems. Consumers generally know they need calcium for healthy bones and the awareness for vitamin D has grown significantly. Vitamin K2 is now on this same upward path and we are just scratching the surface as we move toward the Mass Market channel.”
     
    Quality Control
    “Manufacturing pure, stable, efficacious vitamin K2 as MK-7 is a detailed, multi-step process, and it is essential that it be done correctly or the result is an ineffective—and sometimes dangerous—raw material,” Mr. Anderson said.
     
    "NattoPharma’s leadership in the vitamin K2 category is also attributed to the company developing these processes and technological breakthroughs that allows us to offer pure, all-trans MK-7. This dedication has led the research community to use MenaQ7 Vitamin K2 as MK-7 as the source material in the substantial body of research confirming vitamin K2’s health benefits.”
     
    This focus on quality also creates a material that comes at a higher price, he added. “We are seeing a lot of ‘me too’ in the vitamin K2 category. Companies are ‘borrowing’ NattoPharma’s science to say that their material offers health benefits, while offering sub-par material at a heavily discounted price. Yet, in truth, there is no evidence showing that this cheaper material is effective at all. As an industry, we cannot focus on price as the deciding factor. You truly get what you pay for, and by choosing an unproven raw material that is not clinically validated and patented, you put your brand at risk.”
     
    Mr. Murray advised brand owners that, in terms of quality of vitamin K2, it’s important to have an “all trans” product form. “As with many nutrients, there is a ‘cis’ and ‘trans’ formation, much like a right-hand and left-hand glove. Just as we can’t use two left-hand gloves, our bodies only recognize the ‘trans’ form for metabolism so the presence of ‘cis’ isomers is considered an impurity and an indication of a poor-quality vitamin K2 product. Using an HPLC assay, we hope to see a very distinct peak of trans K2 MK7 rather than a ‘head-and-shoulder’ pattern indicating cis isomers and other impurities.”
     
    Dr. Bucci noted that the Ritual brand is centered around transparency and traceability, explaining the source and manufacturer of each ingredient, including vitamin K2. “We take transparency so literally we have clear bottles and capsules. For too long, what is actually in many dietary supplements and where they come from has been hidden. Our CEO Katerina Schneider started Ritual partly because she could not know or find out exactly what she was taking and why. We proudly show on our website where each of our ingredients come from and why we chose them. In this world of too much misinformation we chose to be matter of fact.”
    Related Searches
    • vitamins
    • Blood pressure
    • vitamin k
    • Bones
    Related Knowledge Center
    • Bone & Joint Health
    • Dietary Supplements
    • Healthcare Trends
    Suggested For You
    Kappa Bioscience Extends Research Partnership For COVID-19 Research Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Nutrients of synergic action in boosting epithelial physical barriers and antiviral immunity Nutrients of synergic action in boosting epithelial physical barriers and antiviral immunity
    NattoPharma and Cardiovascular Research Institute Maastricht Renew Research Partnership NattoPharma and Cardiovascular Research Institute Maastricht Renew Research Partnership
    ICYMI: What People Were Reading on NutraceuticalsWorld.com in October 2020 ICYMI: What People Were Reading on NutraceuticalsWorld.com in October 2020
    Synergia Receives GRAS Notification for Vitamin K2 Ingredient Synergia Receives GRAS Notification for Vitamin K2 Ingredient
    Review Calls for Research on Vitamin K Metabolism and COVID-19 Review Calls for Research on Vitamin K Metabolism and COVID-19
    Synergia Life Sciences Receives European Patent for Vitamin K Analogues and Derivatives Synergia Life Sciences Receives European Patent for Vitamin K Analogues and Derivatives
    Paper Discusses Link Between Vitamin K2 Deficiency and COVID-19 Mortality Paper Discusses Link Between Vitamin K2 Deficiency and COVID-19 Mortality
    Key Immune Health Ingredients & A Unique Delivery System Key Immune Health Ingredients & A Unique Delivery System
    Xsto Solutions Xsto Solutions
    XSTO Solutions Adds New Marketing Manager XSTO Solutions Adds New Marketing Manager
    XSTO Solutions Launches New Website XSTO Solutions Launches New Website
    Carlson Introduces High-Strength Vitamin K2 as MK-7 Carlson Introduces High-Strength Vitamin K2 as MK-7
    XSTO Solutions Expands Sales Team XSTO Solutions Expands Sales Team
    NattoPharma Expands Sales Team with New Hire NattoPharma Expands Sales Team with New Hire

    Related Online Exclusives

    • Breaking News | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | Quality & Safety | Testing
      GRMA Continues Advocacy For Centralized Retailer Standards

      GRMA Continues Advocacy For Centralized Retailer Standards

      The coalition of retailers, manufacturers, and trade associations seeks to create a more navigable brick-and-mortar market for supplement companies.
      By Mike Montemarano, Associate Editor 02.11.21

    • Breaking News | Dietary Supplements | Healthcare Trends | Medical Nutrition | Regulations | Regulatory News
      Nutrition Industry Reacts to 2020-2025 Dietary Guidelines for Americans

      Nutrition Industry Reacts to 2020-2025 Dietary Guidelines for Americans

      Trade associations highlighted concerns with the federal recommendations for daily nutritional intakes, which will be standard until 2025.
      By Mike Montemarano, Associate Editor 01.08.21

    • Breaking News | Cognitive Function | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Industry & Market News | Mood Health & Sleep
      Mental Wellness and Brain Health Supplements Featured in Global Wellness Institute Market Report

      Mental Wellness and Brain Health Supplements Featured in Global Wellness Institute Market Report

      Cognitive-enhancing nutraceuticals and botanicals are redefining the overall mental wellness industry.
      By Mike Montemarano, Associate Editor 12.21.20


    • Breaking News | Dietary Supplements | Industry & Market News | Minerals | Quality & Safety | Regulations | Research | Testing | Vitamins | World Markets
      Dr. Tieraona Low Dog Speaks At Virtual Congressional Dietary Supplement Caucus Briefing

      Dr. Tieraona Low Dog Speaks At Virtual Congressional Dietary Supplement Caucus Briefing

      Four trade associations contributed to the legislative briefing aimed at discussing the role nutrition in immune health.
      By Mike Montemarano, Associate Editor 12.14.20

    • Breaking News | Contract Manufacturing | Delivery & Dosage Technologies | Dietary Supplements | Industry & Market News | Quality & Safety | Regulations | Testing | World Markets
      Dietary Supplement Leaders Lament Pitfalls of FDA’s Approach to NDIs

      Dietary Supplement Leaders Lament Pitfalls of FDA’s Approach to NDIs

      Novel dietary ingredients often eschew a required approval process, and execs say this breeds adulteration, low-quality knockoffs, and possible health risks.
      By Mike Montemarano, Associate Editor 12.07.20

    • Dietary Supplements | Healthcare Trends | Industry & Market News | Regulations
      How Will the 2020 Election Impact the Dietary Supplement Industry?

      How Will the 2020 Election Impact the Dietary Supplement Industry?

      In a webinar moderated by AHPA, members of lobbying firm Van Scoyoc Associates discussed possible implications on the regulatory front.
      By Mike Montemarano, Associate Editor 11.12.20


    • Antioxidants | Breaking News | Cardiovascular Health | Delivery & Dosage Technologies | Dietary Supplements | Omega-3s | Quality & Safety | Research | Research News | Testing
      GOED Publishes Fish Oil Oxidation Analysis

      GOED Publishes Fish Oil Oxidation Analysis

      The study analyzed changes in the chemical composition of fish oil exposed to over-oxidating conditions.
      By Mike Montemarano, Associate Editor 10.30.20

    • Dietary Supplements
      Take Our 2021 State of the Industry Survey

      Take Our 2021 State of the Industry Survey

      Nutraceuticals World is fielding our third annual state of the industry survey.
      10.27.20

    • Breaking News | Dietary Supplements | Quality & Safety | Regulations | Regulatory News
      FDA’s Steven Tave Discusses Bridging Gaps Between Regulation and Enforcement

      FDA’s Steven Tave Discusses Bridging Gaps Between Regulation and Enforcement

      The director of the agency’s Dietary Supplements Program pointed to tangible options for better regulating the industry.
      10.22.20


    • Dietary Supplements | Sports Nutrition
      Keeping Community Together During a Pandemic

      Keeping Community Together During a Pandemic

      If you’re feeling pulled in different directions, you’re not alone. At times like these we must appreciate what we have; family and community are our anchors.
      By Amber Bennett, Director of Membership, American Herbal Products Association (AHPA) 10.19.20

    • Cognitive Function | Dietary Supplements | Quality & Safety | Testing
      CRN Takes Issue with Analysis’ Representation of Brain Health Supplements

      CRN Takes Issue with Analysis’ Representation of Brain Health Supplements

      The trade association argued this analysis by Pieter Cohen and others “unfairly maligns” and “misrepresents” the cognitive support category.
      By Mike Montemarano, Associate Editor 10.16.20

    • Breaking News | Consumer Trends | Dietary Supplements | Energy | Healthcare Trends | Immune Function | Industry & Market News | Mood Health & Sleep | Sports Nutrition
      Optimum Nutrition Shares COVID-19 Survey On Sports Nutrition, Kicks Off Virtual Fitness Program

      Optimum Nutrition Shares COVID-19 Survey On Sports Nutrition, Kicks Off Virtual Fitness Program

      For active lifestyle consumers and athletes, self-care routines and fitness aspirations have shifted during the pandemic.
      By Mike Montemarano, Associate Editor 10.05.20


    • Breaking News | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | World Markets
      How Can Companies Adapt to a Rapidly Shifting Landscape?

      How Can Companies Adapt to a Rapidly Shifting Landscape?

      Euromonitor recommended a number of strategic approaches pertinent to the nutraceuticals industry.
      By Mike Montemarano, Associate Editor 09.22.20

    • Healthcare Trends
      Marketing Resolutions for 2021

      Marketing Resolutions for 2021

      This year has been a real challenge but focus and quality content can help lead in the right direction.
      By Sheldon Baker 09.21.20

    • Breaking News | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | Natural/Organic
      What Does Functionality Mean in 2020?

      What Does Functionality Mean in 2020?

      The Hartman Group’s annual report highlights trends across functional foods, beverages, and supplements.
      By Mike Montemarano, Associate Editor 09.04.20

    Trending
    • Martin Bauer Group Acquires Majority Stake In Beverage Company Power Brands
    • Nestlé To Sell North American Water Brands
    • House Resolution Calls For CDC And FDA To Back Vitamin D For COVID-19
    • Innova: Top Trends In Dairy Focus On Holistic Benefits
    • Carlson Launches New Grade Of Astaxanthin Gummies With Astaferm
    Breaking News
    • Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone
    • Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits
    • Maypro Launches Brain Heatlh Ingredient NeuroHD
    • Gadot Biochemical Launches New Magnesium Ingredients
    • Low Levels of Vitamin D and Calcium Linked to COVID-19 Severity
    View Breaking News >
    CURRENT ISSUE

    March 2021

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone
    Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits
    Maypro Launches Brain Heatlh Ingredient NeuroHD
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    Matt Fogel Named Mule-Hide's Territory Manager – Southern Virginia
    Benjamin Moore Launches COMMAND
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Plastikos Medical Begins Phase II of Expansion
    Ready Robotics Hires Proven Automation Leaders
    Philips, Disney Join Forces to Reduce Childrens' MRI Anxiety
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Innoforce and dMed Enter Development Collaboration
    Matica Biotechnology Breaks Ground on Cell and Gene Therapy Site
    Four Female Leaders Appointed to Cell & Gene CDMO
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’
    P&G Makes Progress Toward Packaging Circularity in Europe
    Coty Partners with LanzaTech to Introduce Sustainable Ethanol
    Happi

    Latest Breaking News From Happi

    Coty Partners with LanzaTech to Reduce Its Environmental Impact
    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods
    Redken Updates Packaging, Adds New Products
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Fort Dearborn Company acquires Hammer Packaging
    Ashland announces PSA price hike in North America
    Arrow Systems and Sihl form flexible packaging partnership
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Joa Announces Expandable Absorbent Core Wrap Solution
    Principle Business Enterprises Celebrates 60 Years
    Mann+Hummel Invests in Pamlico Air
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Lincotek Medical Expands Coatings and Additive Capacity
    Spinal Elements Relaunches the Luna XD and Orbit Systems
    Coronavirus Triggers Double-Digit Revenue Dropoff at Smith+Nephew
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login