Joanna Cosgrove, Online Editor10.27.11
Private label products, or store brands, have historically been considered to be more economical alternatives to nationally branded products. In light of current economic times, private label foods and products aren’t just good for a budget-conscious shopper’s bottom line; retailers have begun using them as strategic positioning tools that help build loyalty and purchasing behaviors, according to a recent Times & Trends Report from Chicago, IL-based SymphonyIRI Group titled “Private Label: Brand Positioning in the New World Order.”
“At nearly 23% of CPG unit sales across retail channels today, private label products certainly have momentum and command a sizeable share of consumers’ CPG spending,” commented John McIndoe, senior vice president of marketing for SymphonyIRI. “However, this momentum is not demonstrated equally across channels, retailers, departments or categories. This means there is room for private label and natio
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