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    Live From Shows

    Bartek Highlights Flavor Enhancement in Gummies, Beverages with Uplift at IFT FIRST

    The new ingredient is designed to improve flavor profiles and functionality of tart beverages and confectionary products.

    Bartek Highlights Flavor Enhancement in Gummies, Beverages with Uplift at IFT FIRST
    07.11.23
    Booth S2321
     
    Bartek Ingredients, a specialty manufacturer of malic acid and food grade fumaric acid, is unveiling a technology that unlocks improved sour flavor profiles and better formulation functionality at the IFT FIRST.
     
    Today’s consumers look for juicy, tart, and balanced new beverage and confectionery products. Bartek’s Uplift Taste Modification technology is Bartek’s ingredient line which offers formulators tools to enhance flavor, boost sour, and more easily manage system pH in gummies, beverages, and more.
     
    It is designed to elevate existing flavor in these applications, creating a juicy and authentic fruit flavor profile while precisely controlling sour onset, linger, and peak, Bartek reports.
     
    “Bartek’s Uplift line of products surprised us with the significant flavor impact it had on gummy products,” said Michelle Frame, president of Victus Ars and the Institute of Confectionery Excellence. “Although kids often enjoy super sour, many teens and adults prefer tart that harmonizes with other flavors, and Uplift provides that. It also smoothes out some of the off-notes that actives can cause in supplement gummies. We are so pleased with the results; we are adding Uplift™ to our discussion and lab on tools and tips in the Institute of Confectionery Excellence’s advanced Gummy Formulating course.” 
     
    The Uplift portfolio can also help manfuacturers overcome pH challenges in confectionary that come from using the appropriate buffer.
     
    “Inversion presents a significant obstacle, as it has the potential to disturb a product's overall structure,” Frame said. “The challenge lies in crafting a confection that boasts a lively, tangy flavor without compromising its stability, which often leads to a less-than-satisfactory taste experience. Bartek’s Uplift line distinguishes itself by its remarkable capacity to enhance and extend the delightful amalgamation of juicy and tart notes while exerting minimal influence on pH.”

    “We’re bringing the taste experience to a new level with Uplift,” said Mohammad Emami, Bartek’s director of marketing and business development. “This is an opportunity for brands to design products with impactful, unique sensory profiles while also solving functional constraints that have historically prevented brands from expanding their product lines. IFT attendees can experience Uplift™ firsthand by trying samples at our booth of a peach-flavored iced tea beverage and gummies that use our innovative technologies to bring the flavor to life.” 
     
    Bartek and Victus Ars will present a webinar, “Creating Gummies with Unique and Impactful Taste Using Buffers, Untapped Formulation Tools,” on July 13 at 10 a.m. EST. At IFT First, Bartek will also showcate Pecmate Pectin Enhancer, an ingredient which improves formulation and production of pectin-based gummy products, and EasyAcid, a liquid malic acid ingredient.
     
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