Booth II133
 
BASF Nutrition & Health, will showcase innovative delivery formats with ingredients essential for healthy aging at SupplySide West Booth II133.
 
As the exclusive sponsor of the SupplySide West Education Program for the 14th year, BASF is also encouraging attendees to take advantage of events featuring leaders in their fields.
 
“Our customers remind us daily that credible science and information are critical to driving their business forward,” said BASF’s John Helfrick, director of human nutrition, North America. “That’s why we continue to sponsor these 120 hours of education sessions which provide valuable insights on the issues impacting our customers’ success.”
 
Mr. Helfrick explained that the relationship between form and function directly impacts the success of dietary supplements, especially those targeting older adults.
 
“BASF’s combined nutrition knowledge and proprietary technology allows us to collaborate with customers in developing products that are effective, convenient, and easy to take for the 50% of adult consumers who have difficulty swallowing tablets,” he said.
 
BASF invites attendees to sample and discuss healthy aging prototypes:
 
SightShield ODT with carotenoids features Ludiflash, a novel excipient
 
Maintaining eye health is a major concern for the 21% of Americans over 40 with some form of vision problem. BASF’s SightShield Orally Disintegrating Tablet delivers eye health protection in a convenient format ideal for consumers with difficulty swallowing pills. The tablet features Ludiflash, a co-processed excipient, which enables the tablet to dissolve on the tongue within seconds, providing a smooth, creamy sensation. SightShield tablets contain nutrients shown to maintain eye health including lutein, zeaxanthin, beta-carotene, and vitamin E.
 
PronovaPure Total Omega-3 Heart and Brain Mighty Gels
 
Heart disease affects 37% of men and 26% of women 65 and older while 28% of the population is concerned about their cognitive health. BASF’s PronovaPure ultra-high omega-3 offers the maximum concentration of combined EPA and DHA available in a dietary supplement benefiting both cardiovascular and cognitive health. BASF’s low oxidation, high concentration PronovaPure ultra-high omega-3 provides proven health benefits, and is perfect for small, easy-to-swallow softgels.
 
“Young at Heart” Chews with plant sterols
 
A cholesterol reduction of just 10% reduces the risk of heart disease by over 50%, between the age of 35 and 44. Combining application expertise with sound science, BASF’s “Young at Heart” chews deliver health benefits with pleasing sensory properties. Scientific evidence, including more than 100 clinical studies, shows that plant sterols can effectively lower total blood cholesterol by 6-10% and LDL cholesterol by 8-15%, both of which are risk factors for cardiovascular disease. The FDA-approved health claim allows marketers to state that “phytosterols are an effective way to lower cholesterol and reduce risk of cardiovascular disease”.
 
Tonalin CLA in convenient Protein Bites to help maintain lean muscle
 
Maintaining muscle is critical to remain healthy and function independently with advancing age. A great tasting alternative to traditional pills and tablets, "Tonalin Peanut Butter Protein Bites" are a convenient "no water needed" option to reduce body fat and build lean muscle mass. Tonalin conjugated linoleic acid (CLA) is shelf stable in bites, does not require refrigeration, and can be easily formulated in a variety of flavors. The only CLA made with safflowers from the Americas, Tonalin is stimulant-free and is the most researched CLA brand backed by 18 clinical studies.
 
Meet FDA’s Senior Advisor, Office of Dietary Supplement Programs, at BASF Booth
 
Cara Welch, PhD, FDA’s Senior Advisor, Office of Dietary Supplement Programs, will be the Featured Speaker on Thursday, Oct. 6 from 9 to 11 am in South Seas F on the level 3 of the Mandalay Bay. The presentation is open to all registrants. Dr. Welch will offer insights on New Dietary Ingredients notifications, Good Manufacturing Practices compliance, warning letters, joint actions taken with federal and state regulators, and more. Bring your questions to BASF’s Meet & Greet with Dr. Welch immediately following her presentation until 12 pm at Booth II133.
 
Learn from the pioneer of CLA research
 
 
Michael Pariza, PhD, Emeritus Director, Food Research Institute, University of Wisconsin-Madison, will share conjugated linoleic acid (CLA) research discovered in his lab and how findings can support products to safely and effectively reduce body fat and build lean muscle. Separate registration is required for his workshop: “Strategies for Successfully Navigating the Weight Management Market” on Oct. 5 from 1:30 to 4:30 pm in South Seas F. Attendees are invited to meet the internationally recognized scientist on Oct. 6 at BASF booth II133 from 1:30 to 2:30 pm.
 
Join GNC, Pharmavite, Walmart and BASF on the show floor for Panel: “Transparency & Traceability in the Supply Chain.”
This special panel will discuss new insights industry is taking to enhance self-regulatory initiatives and develop more robust traceability and transparency systems across the supply chain. Open to all registrants on Friday, Oct. 7 from 11:30 am to 12 pm on the Expo floor in booth EE182, understand the role companies have in bolstering consumer confidence. Meet Janet Roberson, BASF’s Quality Manager; Guru Ramanathan, Ph.D., GNC’s Senior Vice President & Chief Innovation Officer; Dadrion Gaston, Walmart’s Senior Director, Health & Wellness Product & Supply Chain Safety; and Christine Burdick-Bell, Pharmavite’s Vice President & General Counsel.
 
5 FOR 5! In just 5 minutes learn how BASF’s Sterols can boost heart health products.
 
Joseph Mortiz, PhD, BASF’s science manager, will deliver a Launchpad presentation showcasing five things product innovators may not know about BASF’s sterols and how they can enhance a company‘s heart health portfolio. The five-minute presentation is on Friday, Oct. 7 at 12 pm in Booth EE182.