• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Kensing Acquires Vitae Naturals

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    United Plant Savers Launches First Film Festival
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    KLK OLEO

    Botanic Healthcare LLC

    Aiya America, Inc. (Aiya Matcha)

    Ecuadorian Rainforest

    Verdure Sciences
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    KLK OLEO

    Botanic Healthcare LLC

    Aiya America, Inc. (Aiya Matcha)

    Ecuadorian Rainforest

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Jobs

    Brand Marketing/Public Relations

    Creator and marketer of iconic brands CitriMax™, Cognizin™, Setria™ and more is ready to join your team.

    Brand Marketing/Public Relations
    06.09.20
    Sheldon C. Baker
    P.O. Box 689, Clovis, CA 93613
    559.287.7191 mobile │ Info@NutraInk.com


    CREATIVE MANAGEMENT │ VICE PRESIDENT │ DIRECTOR

    Strategic Brand Marketing │ Public Relations │ Special Projects 

    Communications executive with over 30 years of leadership experience in the dietary supplement and food industries creating brand strategies, PR and promotion.

    • Created a brand marketing campaign that significantly boosted client sales and funded annual company operating budget for 5 years. 
    • Jumpstarted a global company in the U.S. by branding 8 commodity ingredients that produced gross revenues of $17 million and surpassed annual and long-term projections. 
    • Positioned a company for a successful $100 million sale by creating national B2C public relations campaigns resulting in impressive portfolio of broadcast and print media coverage. 
    • Developed brand strategies for an international nutrition company which captured the imagination of consumers and garnered trade attention resulting in revenue increase from $1.5 million to $20 million in 10-month period.
    • Launched an in-house public relations department surpassing outside agency’s placement and revenue goals in less than 12 months.

    Team Leader Competencies

    Brand Marketing

    • Product Branding „
    • Strategic Planning „
    • Product Launches „
    • New Media Platforms

    Public Relations

    • Consumer and Trade „
    • Media Training „ 
    • Crisis Communications „
    • Social Media

    Internet

    • Website Creation „
    • Infrastructure Development „
    • SEO Expansion „ 
    • Digital Marketing

    Advertising

    • Broadcast/Print/Online „
    • Collateral Writing „
    • Agency Management 

    Professional Experience
    Life Extension, Fort Lauderdale, FL      2011-2020
    U.S. supplement industry trailblazer dedicated to finding new scientific methods to enhance and expand the healthy human life span.
    Director of Public Relations 

    • Managed marketing of health and nutrition books including celebrity endorsement and publisher negotiations.
    • Produced health talk radio shows on terrestrial and online media for staff doctor. 
    • Directed expansion of in-house video/broadcast studio to produce quality online videos and radio broadcasts.
    • Developed staff doctor media training program for national and regional television lifestyle show appearances.
    • Established media outreach program that increased earned media placement by more than 100%.

    Baker Dillon Group LLC, Clovis, CA      1995-2011
    A concierge marketing firm specializing in corporate and product branding, print, broadcast and Internet advertising and public relations, new product launches and trade show promotion for the natural products industry. 
    Brand Executive Director/Partner

    • Directed agency business operations and development, while overseeing client acquisition that led to revenue growth and profitability within 28% for 12 consecutive years.
    • Provided client marketing leadership and direction for senior executives, to generate corporate and product awareness that created new business opportunities and revenue streams. 
    • Managed agency’s award-winning vendor relations team, including advertising, graphic design, video development, celebrity relations and market research specialists.

    InterHealth Company, Concord, CA      1992-1995
    Recognized branded dietary supplement ingredients manufacturer.
    Director of Marketing Communications 

    Sheldon C. Baker
    559.287.7191 mobile │ Info@NutraInk.com

    • Created the company marketing communications department; introduced professional approach to ingredient brand positioning in trade and consumer markets. 
    • Pioneered industry multimedia brand marketing campaigns utilizing broadcast video publicity, celebrity product endorsement, ongoing TV and radio media placement and trade show celebrity events that garnered more than 50 million consumer impressions for the flagship product. 
    • Developed CitriMax® brand creation and marketing strategies increasing corporate revenues from $1.5 million to $20 million in 12 months. 

    Sheldon Baker Marketing Communications
    San Francisco, CA      1986-1992
    Boutique agency specializing in corporate public relations, publicity and promotion.
    Principal

    • Created award-winning publicity for real estate, financial, consumer, educational, food, sports and retail clients responsible for client relations, account management, budgeting, employee staffing and training.
    • Developed corporate marketing strategies and directed simultaneous launch promotion of two new client specialty food retail stores in Chicago surpassing initial sales goals by 13%.
    • Conceived and directed client holiday season publicity campaign leading to $85 million sale of two multiple real estate properties. 

    Special Media Achievements

    • Health E-Insights/Area Code 420 Nutraceuticals World, Writer and Editor (current)
    • Healthy Talk on RadioMD.com, producer
    • LiveForeverish, podcast Producer (current)
    • Market Tonic, NaturalProductsInsider.com, Blog Writer
    • San Francisco Examiner, Bay Area Health Writer
    • Baker: In the City/CentralValleyTalk.com, Producer and Host

    Awards

    • Fresno Advertising Federation (Kyowa Hakko, TSI and BDG) ‒ 3 ADDY Awards
    • Peninsula Press Club Awards (InterHealth) ‒ 2 Awards
    • Peninsula Press Club Awards (Coakley Heagerty) ‒ 2 Awards
    • SF Bay Area Publicity Club Awards (Pacific Union Co., InterHealth) ‒ 12 Awards
    • Los Angeles Business Marketing Association Award of Merit (InterHealth) – 1 Award 

    Appointments

    • Consultants Association for the Natural Products Industry – President; Board of Directors, 1996-Present
    • ImagineU Board of Directors – 2017 to Present

    Education

    • Columbia College, Chicago; Bachelor of Arts, Communications 
    Related Searches
    • Resistant Starch
    • Superfruit
    • Chocolate
    • Blood Sugar Management
    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • Olive/Pomegranate Extract May Improve Dyslipidemia
    Breaking News
    • Kensing Acquires Vitae Naturals
    • CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    • Shiitake Mushroom Extract Appears Helpful in HPV Infections
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • United Plant Savers Launches First Film Festival
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kensing Acquires Vitae Naturals
    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Coatings World

    Latest Breaking News From Coatings World

    PPG to Increase U.S. Aerospace Products Manufacturing Output to Meet Rising Demand
    Solvay to Discontinue Use of Fluorosurfactants for Production of Fluoropolymers
    AkzoNobel Names New CEO
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Varian Receives IDE Exemption from FDA to Advance Flash Clinical Research Program
    Enhatch Partners with Holo-Light to Deliver New Extended Reality Streaming Platform
    Study Confirms Safety, Accuracy of Vectorious' V-LAP In-Heart Sensor
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Shimadzu Scientific Instruments Extends HQ Campus
    Vetter’s Newest Clinical Manufacturing Site Completes First Customer Fills
    Batavia Enters Commercial Manufacturing Business
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Naples Soap Company to Open New Store in Venice, Florida
    Nectar Recruits 8-Year-Old YouTube Star to Launch Her Own Bath & Body Line
    L'Oreal Exec Joins Function of Beauty
    Happi

    Latest Breaking News From Happi

    Rhode Island’s Department of Health, Raw Elements and Partners Expand Touch-Free Mineral Sunscreen
    Julee Wilson Named Executive Director of BeautyUnited
    Arey Launches Unisex Leave-In Conditioner
    Ink World

    Latest Breaking News From Ink World

    Amcor Lift-Off Initiative Shortlists Start-ups for Seed Funding
    Barentz Highlights Lincoln MFG’s New ISO 9001:2015 Certification
    Ingevity Appoints Christine Stunyo as Chief Human Resources Officer
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Eaglewood introduces Sitexco Label L10 anilox cleaning system
    Germark makes double press investment in Bobst
    UPM Raflatac to enhance service capabilities at Mills River factory
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Rockline's Springdale Campus Achieves 15 Million Safe Work Hours
    Emmanuelle Picard to Join Ahlstrom-Munksjö's Executive Management Team
    Alkegen Completes Luyang Acquisition
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Researchers Develop Microfluidic Sensors to Improve Implant Survival Rates
    Lawrence Yellin Appointed as Fuse Medical CFO
    Researchers Discover Novel Patching Material for Bone Defects
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Avery Dennison Highlights New Approach to Apparel with ADX Lab
    trinamiX Face Authentication Protects Users from Fraud Attacks During Mobile Payments
    Hugo Boss Partners with Nedap for Global RFID Roll-out

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login