Sheldon Baker07.06.12
Joel Rothman is board certified in intellectual property law and a partner and co-chair of the Arnstein & Lehr Food, Beverage and Nutrition law practice group. He represents dietary supplement, food and beverage companies in deceptive and unfair trade practice litigation, product claims substantiation, and intellectual property litigation in courts across the country.
Health E-Insights: Which is most important to your organization—mission, core values or vision?
Mr. Rothman: Core values. We are a 119 year-old law firm that provides mid-market value while offering large firm expertise. You can't help but do well for clients by relying upon core values that have served you well for over a century.
Health E-Insights: In what direction do you see the supplement industry moving?
Mr. Rothman: Towards greater reliance on research studies of specific product formulations, and science generally, to support claims.
Health E-Insights: Is there one message to the industry that you would want out there?
Mr. Rothman: Don't settle a class action without taking the deposition of the plaintiff first. You may have a defense you didn't know about.
Health E-Insights: What is one characteristic that you believe every leader should possess?
Mr. Rothman: A sense of humor.
Health E-Insights: What’s your favorite part of flying?
Mr. Rothman: Landing.
Health E-Insights: Do you have a favorite drink from the beverage cart?
Mr. Rothman: Virgin America offers a functional beverage with vitamins and EGCG called EBOOST made by Vitalize Labs in New York City. The product is similar to ones made by companies I represent. I wish more airlines would offer these products on the beverage cart.
Health E-Insights: If you could sit next to any person past or present on a plane who would you choose? And why?
Mr. Rothman: Sigmund Freud. Usually the person next to me expects me to listen to them the entire flight. It would be nice to turn the tables for a change.
Sheldon Baker is well-known for creating nutraceutical brand marketing and public relations campaigns. For Health E-Insights interview consideration, contact him at Baker@CentralValleyTalk.com. And follow him on Twitter @NutraInk.
Health E-Insights: Which is most important to your organization—mission, core values or vision?
Mr. Rothman: Core values. We are a 119 year-old law firm that provides mid-market value while offering large firm expertise. You can't help but do well for clients by relying upon core values that have served you well for over a century.
Health E-Insights: In what direction do you see the supplement industry moving?
Mr. Rothman: Towards greater reliance on research studies of specific product formulations, and science generally, to support claims.
Health E-Insights: Is there one message to the industry that you would want out there?
Mr. Rothman: Don't settle a class action without taking the deposition of the plaintiff first. You may have a defense you didn't know about.
Health E-Insights: What is one characteristic that you believe every leader should possess?
Mr. Rothman: A sense of humor.
Health E-Insights: What’s your favorite part of flying?
Mr. Rothman: Landing.
Health E-Insights: Do you have a favorite drink from the beverage cart?
Mr. Rothman: Virgin America offers a functional beverage with vitamins and EGCG called EBOOST made by Vitalize Labs in New York City. The product is similar to ones made by companies I represent. I wish more airlines would offer these products on the beverage cart.
Health E-Insights: If you could sit next to any person past or present on a plane who would you choose? And why?
Mr. Rothman: Sigmund Freud. Usually the person next to me expects me to listen to them the entire flight. It would be nice to turn the tables for a change.
Sheldon Baker is well-known for creating nutraceutical brand marketing and public relations campaigns. For Health E-Insights interview consideration, contact him at Baker@CentralValleyTalk.com. And follow him on Twitter @NutraInk.
