06.06.24
PLT Health Solutions has appointed Lei Lu as its director of business development in China. Lu has spent more than a decade in the natural products industry, and played a key role in developing the krill oil market in China working with both Neptune Bioresources and Aker BioMarine. In his new role, he will manage relationships with China-based companies and multinational companies with offices in China. He will work with PLT’s global customers to support cross-border business development into one of the world’s largest economies.
Lu’s appointment is in line with the company’s expansion of ingredients into global health and wellness markets, said Jay Martin, managing director of global sales at PLT Health Solutions.
“PLT’s science-backed, innovative ingredients are of great interest to countries and ultimately consumers around the world. We have had success in Asian markets like Korea, Japan and Southeast Asia, as well as Europe and Australia,” he said. “The addition of Lei Lu to our global sales team will advance our China strategy. He has experience with ingredient sales but also in navigating regulatory requirements and the needs of Chinese companies. We’re excited to have him as a member of our team,” he said.
Lu holds a Bachelor’s degree in import-export from HECI in St. Louis, France, and a Master’s degree in international business from the School of Business in Rennes, France.
In his first role, he was a project manager for Enterprise Rhone-Alpes International, where he provided consulting services to French companies looking to invest in the Chinese market.
In 2012, Lu spent ten years in sales and distribution roles where he helped to develop industry standards for krill oil in China, while also helping to secure regulatory approvals and certifications first with Neptune and then with Aker BioMarine.
Before joining PLT, Lu worked as sales director for Shanghai AnyOcean Seafood Technology Co. Ltd., where he oversaw the import of high end nutraceutical products and ingredients to a base of customers and brand owners.
Lu’s appointment is in line with the company’s expansion of ingredients into global health and wellness markets, said Jay Martin, managing director of global sales at PLT Health Solutions.
“PLT’s science-backed, innovative ingredients are of great interest to countries and ultimately consumers around the world. We have had success in Asian markets like Korea, Japan and Southeast Asia, as well as Europe and Australia,” he said. “The addition of Lei Lu to our global sales team will advance our China strategy. He has experience with ingredient sales but also in navigating regulatory requirements and the needs of Chinese companies. We’re excited to have him as a member of our team,” he said.
Lu holds a Bachelor’s degree in import-export from HECI in St. Louis, France, and a Master’s degree in international business from the School of Business in Rennes, France.
In his first role, he was a project manager for Enterprise Rhone-Alpes International, where he provided consulting services to French companies looking to invest in the Chinese market.
In 2012, Lu spent ten years in sales and distribution roles where he helped to develop industry standards for krill oil in China, while also helping to secure regulatory approvals and certifications first with Neptune and then with Aker BioMarine.
Before joining PLT, Lu worked as sales director for Shanghai AnyOcean Seafood Technology Co. Ltd., where he oversaw the import of high end nutraceutical products and ingredients to a base of customers and brand owners.
