The Vitamin Shoppe has begun selling dietary supplements from Pure Encapsulations in The Vitamin Shoppe and Super Supplements stores, as well as online at www.vitaminshoppe.com.
 
Pure Encapsulations has spent 30 years researching and developing more than 400 supplements across 16 health categories, with availability thus far through practitioner and e-commerce channels.
 
"We are thrilled to announce the launch of Pure Encapsulations at The Vitamin Shoppe, making our first venture into in-store retail. This significant milestone enables our supplements to be accessible to consumers in a physical retail environment, expanding our reach beyond our traditional channels," said Dawn Setlock, RN BSN, vice president and general manager of Pure Encapsulations. "We specifically chose The Vitamin Shoppe due to their esteemed Health Enthusiast store associates, who offer tailored recommendations to consumers in-store. This new collaboration is a testament to our commitment to delivering premium health and wellness professional supplements to consumers who may not have direct access to Pure Encapsulations through their healthcare professionals."
 
The select line of products available at The Vitamin Shoppe include:

• O.N.E. Multivitamin, which provides 19 essential vitamins and minerals in a highly bioavailable form
• Berberine UltraSorb, which provides 550 mg of enhanced-bioavailability berberine phytosome to help maintain healthy blood glucose levels already within the normal range
• Digestive Enzyme Ultra, a blend of vegetarian digestive enzymes that supports protein, carbohydrate, fat, fiber, and dairy digestion.

“We are pleased to offer a curated range of Pure Encapsulations products within our stores and on vitaminshoppe.com, providing greater accessibility and ease of shopping to a brand that is well known for its exceptional quality and science-backed formulas,” said Muriel Gonzalez, president of The Vitamin Shoppe. “Our brand partners know they can trust our health enthusiast store associates to provide customers with the highest levels of service, expertise, and product knowledge, which helps make us unique among supplement retailers. The Vitamin Shoppe is proud to continuously align with the most innovative brands in health and wellness and deliver the most sought-after supplement products to consumers across the country."