03.05.24
Manitoba Harvest, a Certified B Corporation, global leader in hemp foods, and a wholly-owned subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has partnered with bioactives company Brightseed to develop Manitoba Harvest Bioactive Fiber.
Now exclusively available at Whole Foods Market stores nationwide, the supplement provides 6 grams of both soluble and insoluble fiber per serving and features Brightseed’s Bio Gut Fiber, a novel ingredient made from upcycled hemp hulls, the outer shells of hemp seeds.
The product is certified Organic, Non-GMO Project Verified, Kosher, and Vegan. To enjoy the benefits of Manitoba Harvest Original Bioactive Fiber, mix 1 heaping tablespoon (10 grams) with 6 ounces of water, stir, and drink quickly. The product comes in an 8-oz. package with a suggested retail price of $19.99.
"With the debut of Manitoba Harvest Bioactive Fiber, we're not just introducing a product; we're rediscovering the nutritional capacity of hemp after nearly 70 years in the dark,” Said Jared Simon, president of Manitoba Harvest and Tilray Wellness. “Bioactives are gaining huge strides in nutrition science but are largely undiscovered and remain underutilized in health foods. At Manitoba Harvest, we're on a mission to harness the wellness potential of hemp with simple health solutions that contribute to a sustainable future."
Science has established that dietary fiber is essential for supporting gut health including digestion, bowel regularity and weight management. Today, an estimated 95% of Americans do not consume the recommended daily intake of fiber.
The company noted fiber helps to:
The key ingredient is Brightseed Bio Gut Fiber, an organic hemp fiber that’s rich in naturally-occurring bioactives found in hemp hulls. Brightseed proprietary AI platform, Forager, discovered two bioactives NCT (N-trans-Caffeoyltyramine) and NFT (N-trans-Feruloyltyramine) were strongly present in hemp hulls.
NCT and NFT are phenolic compounds that research has shown may strengthen the gut lining to help maintain healthy gut barrier function. The gut barrier acts like a protective shield in the digestive system, allowing essential nutrients to be absorbed while keeping out harmful substances and pathogens.
“Manitoba Harvest is a visionary leader bringing hemp to consumers worldwide. We are thrilled to be working with such an impassioned partner to bring forward new discoveries on hemp’s health value out of the lab and onto consumer shelves,” said Sofia Elizondo, co-founder and COO of Brightseed. “Bioactives are the unsung heroes of proactive health and today, the majority of people don’t consume enough to capture the full impact of their benefits. Now that our AI Forager is powering the discovery and understanding of bioactives at an unprecedented rate, our mission at Brightseed is to transform those insights into accessible and powerful wellness products across the globe.”
Now exclusively available at Whole Foods Market stores nationwide, the supplement provides 6 grams of both soluble and insoluble fiber per serving and features Brightseed’s Bio Gut Fiber, a novel ingredient made from upcycled hemp hulls, the outer shells of hemp seeds.
The product is certified Organic, Non-GMO Project Verified, Kosher, and Vegan. To enjoy the benefits of Manitoba Harvest Original Bioactive Fiber, mix 1 heaping tablespoon (10 grams) with 6 ounces of water, stir, and drink quickly. The product comes in an 8-oz. package with a suggested retail price of $19.99.
"With the debut of Manitoba Harvest Bioactive Fiber, we're not just introducing a product; we're rediscovering the nutritional capacity of hemp after nearly 70 years in the dark,” Said Jared Simon, president of Manitoba Harvest and Tilray Wellness. “Bioactives are gaining huge strides in nutrition science but are largely undiscovered and remain underutilized in health foods. At Manitoba Harvest, we're on a mission to harness the wellness potential of hemp with simple health solutions that contribute to a sustainable future."
Science has established that dietary fiber is essential for supporting gut health including digestion, bowel regularity and weight management. Today, an estimated 95% of Americans do not consume the recommended daily intake of fiber.
The company noted fiber helps to:
- Promotes a healthy gut;
- Supports healthy digestion and bowel regularity;
- Helps to reduce bloating and gas;
- Supports weight management.
The key ingredient is Brightseed Bio Gut Fiber, an organic hemp fiber that’s rich in naturally-occurring bioactives found in hemp hulls. Brightseed proprietary AI platform, Forager, discovered two bioactives NCT (N-trans-Caffeoyltyramine) and NFT (N-trans-Feruloyltyramine) were strongly present in hemp hulls.
NCT and NFT are phenolic compounds that research has shown may strengthen the gut lining to help maintain healthy gut barrier function. The gut barrier acts like a protective shield in the digestive system, allowing essential nutrients to be absorbed while keeping out harmful substances and pathogens.
“Manitoba Harvest is a visionary leader bringing hemp to consumers worldwide. We are thrilled to be working with such an impassioned partner to bring forward new discoveries on hemp’s health value out of the lab and onto consumer shelves,” said Sofia Elizondo, co-founder and COO of Brightseed. “Bioactives are the unsung heroes of proactive health and today, the majority of people don’t consume enough to capture the full impact of their benefits. Now that our AI Forager is powering the discovery and understanding of bioactives at an unprecedented rate, our mission at Brightseed is to transform those insights into accessible and powerful wellness products across the globe.”
