09.29.23
Natrol, a supplement brand rated by Nielsen as the number-one melatonin brand, recently launched its first line of melatonin-free sleep support supplements, Soothing Night gummies and capsules.
According to a recent survey by the company, 67% of American adults report symptoms of irritability, stress, and a lack of motivation after a night of poor-quality sleep.
The new Soothing Night line offers alternative dietary supplement options for consumers who don’t want to use melatonin, and includes ingredients with multi-functional benefits.
"Consumers are looking for holistic sleep solutions, and while many have found melatonin to be their preferred sleep-aid supplement, a growing number are looking for melatonin-free options," said Harel Shapira, director of product management and innovation at Natrol. "Soothing Night is our latest innovation formulated to calm the mind and improve the quality of sleep so users can wake up alert and refreshed without melatonin."
Soothing Night Adults Capsules feature Lactium, a branded milk protein evidenced to improve sleep quality and length and reduce occasional stress and anxiety after seven to 14 days of treatment, L-theanine, which is evidenced to support stress, and a botanical blend of chamomile, lavender, and lemon balm.
Soothing Night Adults Gummies feature KSM-66 Ashwagandha, which is evidenced to support healthy cortisol levels, reduce effects of stress, and improve sleep quality over time, with optimal results typically occurring through daily use for eight weeks.
According to a recent survey by the company, 67% of American adults report symptoms of irritability, stress, and a lack of motivation after a night of poor-quality sleep.
The new Soothing Night line offers alternative dietary supplement options for consumers who don’t want to use melatonin, and includes ingredients with multi-functional benefits.
"Consumers are looking for holistic sleep solutions, and while many have found melatonin to be their preferred sleep-aid supplement, a growing number are looking for melatonin-free options," said Harel Shapira, director of product management and innovation at Natrol. "Soothing Night is our latest innovation formulated to calm the mind and improve the quality of sleep so users can wake up alert and refreshed without melatonin."
Soothing Night Adults Capsules feature Lactium, a branded milk protein evidenced to improve sleep quality and length and reduce occasional stress and anxiety after seven to 14 days of treatment, L-theanine, which is evidenced to support stress, and a botanical blend of chamomile, lavender, and lemon balm.
Soothing Night Adults Gummies feature KSM-66 Ashwagandha, which is evidenced to support healthy cortisol levels, reduce effects of stress, and improve sleep quality over time, with optimal results typically occurring through daily use for eight weeks.
