12.19.22
The Snickers brand, part of Mars, has debuted a new performance nutrition bar that contains 20 grams of protein and 4 grams of total sugar per 2-oz. bar.
The single-serving, 220 calorie Snickers Hi Protein bar features the same iconic chocolate, caramel, and peanut ingredients as traditional Snickers bars, according to the company, but with whey and milk protein added to the nutritional profile.
With 4 grams of sugar per bar, Mars said it uses “all-natural sweeteners like monk fruit and/or stevia.”
The company also offers Snickers Hi Protein in a powder form. A 30-serving bag (39.5 oz. total) can be purchased online for about $30.
"Mars is consumer obsessed, and after talking with many consumers through the product development process, it was clear that the performance nutrition category was missing one key ingredient—delicious tasting products," said Michelle Deignan, senior brand director for Mars Wrigley. "With the demand for delicious tasting protein bars increasing, Snickers Hi Protein bars are guaranteed to be a hit whether you work out avidly, casually or are looking for a delicious snack with more protein."
Snickers Hi Protein bars will be available at select retailers beginning January 2023, with the product set to be available nationwide later in the year, the company said.
The single-serving, 220 calorie Snickers Hi Protein bar features the same iconic chocolate, caramel, and peanut ingredients as traditional Snickers bars, according to the company, but with whey and milk protein added to the nutritional profile.
With 4 grams of sugar per bar, Mars said it uses “all-natural sweeteners like monk fruit and/or stevia.”
The company also offers Snickers Hi Protein in a powder form. A 30-serving bag (39.5 oz. total) can be purchased online for about $30.
"Mars is consumer obsessed, and after talking with many consumers through the product development process, it was clear that the performance nutrition category was missing one key ingredient—delicious tasting products," said Michelle Deignan, senior brand director for Mars Wrigley. "With the demand for delicious tasting protein bars increasing, Snickers Hi Protein bars are guaranteed to be a hit whether you work out avidly, casually or are looking for a delicious snack with more protein."
Snickers Hi Protein bars will be available at select retailers beginning January 2023, with the product set to be available nationwide later in the year, the company said.
