11.28.22
Glanbia Nutritionals has launched FerriUp, a whey protein concentrate that provides lactoferrin and vitamin B12 for active women, a group that may experience depleted iron and energy levels.
Citing market research from Mintel and Innova Market Insights, only 0.6% of sports nutrition product launches target women, but 62% of active women agree that a product designed to support their iron and energy levels is very or extremely appealing to them, Glanbia reports.
The new ingredient is a whey protein produced using a selective transfer membrane system, which concentrates key nutrient components of whey. FerriUp naturally contains high levels of lactoferrin and vitamin B12 (cobalamin), with an 80% protein concentration, for a nutrient foundation that supports iron modulation, energy levels, and immune health in active women. FerriUp is instantized, making it ideal for use in ready-to-mix powders.
Lactoferrin is evidenced to help retain higher levels of red blood cells in active females, indicating that higher iron levels remain, Glanbia reports. Additionally, lactoferrin supports the utilization and balance of iron in the body.
Meanwhile, B12 deficiency is linked to fatigue, shortness of breath and loss of balance, which can lead to a decrease in athletic performance. The recommended protein intake for women is 46g/day, however, active females need to consume more protein.
“Leveraging our extensive experience and knowledge in bioactive protein science, formulation, manufacturing, and testing in the creation of FerriUp, we’ve been able to ensure a fully homogenous whey protein with guaranteed levels of lactoferrin, vitamin B12, and protein,” said Catherine Ward, product marketing manager.
Citing market research from Mintel and Innova Market Insights, only 0.6% of sports nutrition product launches target women, but 62% of active women agree that a product designed to support their iron and energy levels is very or extremely appealing to them, Glanbia reports.
The new ingredient is a whey protein produced using a selective transfer membrane system, which concentrates key nutrient components of whey. FerriUp naturally contains high levels of lactoferrin and vitamin B12 (cobalamin), with an 80% protein concentration, for a nutrient foundation that supports iron modulation, energy levels, and immune health in active women. FerriUp is instantized, making it ideal for use in ready-to-mix powders.
Lactoferrin is evidenced to help retain higher levels of red blood cells in active females, indicating that higher iron levels remain, Glanbia reports. Additionally, lactoferrin supports the utilization and balance of iron in the body.
Meanwhile, B12 deficiency is linked to fatigue, shortness of breath and loss of balance, which can lead to a decrease in athletic performance. The recommended protein intake for women is 46g/day, however, active females need to consume more protein.
“Leveraging our extensive experience and knowledge in bioactive protein science, formulation, manufacturing, and testing in the creation of FerriUp, we’ve been able to ensure a fully homogenous whey protein with guaranteed levels of lactoferrin, vitamin B12, and protein,” said Catherine Ward, product marketing manager.
