09.13.21
Today, Bio-K Plus International, a Kerry company, introduced its Extra line of functional, drinkable probiotic supplements, which comes in addition to its Pro and Original lines. The product, which offers a high probiotic content of 80 billion CFU, a protein base of fermented oats and pumpkin seeds, and other clinically-supported ingredients, is formulated as a convenient option for active consumers.
The launch is the result of nearly two years of research carried out by the Bio-K Plus team, who sought a solution appealing to consumers seeking a more holistic approach to their dietary supplements, by including added functional ingredients.
“The Extra product line is a continued commitment to the science behind our proprietary three-strain formula which we are combining for the first time in our history with other science-backed functional ingredients,” Jonathan Doyle, VP and GM, Bio-K Plus International, said. “It’s an evolution in the way consumers will experience Bio-K Plus probiotics and it will allow us to provide a more complete product portfolio in this ever-changing competitive landscape.”
“Kerry completed the acquisition of Bio-K Plus in October 2020, which is aligned with our ambition to expand our proactive health portfolio of science-backed, branded ingredients. We are confident that this new product line will help further enhance our market position within the probiotic category across North America, as well as delivering synergies between the Bio-K Plus brand and other science-backed ingredients in our portfolio such as Wellmune.”
Most notable is the formulation behind these products, the company reports. The Bio-K Plus three-strain probiotic blend, which is clinically evidenced to support digestive health, is combined to additional branded functional ingredients to deliver on health products that consumers seek today. This includes the options of the addition of: Wellmune, Kerry’s yeast beta-glucan ingredient linked to benefits in immune function; Cereboost, for its benefits to cognitive function, performance, and working memory; and Cyracos, for its studied effects on restlessness and nervousness.
“Furthermore, the new Bio-K Plus Extra line is vegan, certified gluten-free, organic, and non-GMO, making it accessible for a variety of lifestyles and preferences. Consumers in the health food sector are looking for innovation, and Bio-K Plus remains at the forefront of creating trusted, effective formulations,” Desiree Nielsen, registered dietitian and educator for Bio-K Plus, said.
The launch is the result of nearly two years of research carried out by the Bio-K Plus team, who sought a solution appealing to consumers seeking a more holistic approach to their dietary supplements, by including added functional ingredients.
“The Extra product line is a continued commitment to the science behind our proprietary three-strain formula which we are combining for the first time in our history with other science-backed functional ingredients,” Jonathan Doyle, VP and GM, Bio-K Plus International, said. “It’s an evolution in the way consumers will experience Bio-K Plus probiotics and it will allow us to provide a more complete product portfolio in this ever-changing competitive landscape.”
“Kerry completed the acquisition of Bio-K Plus in October 2020, which is aligned with our ambition to expand our proactive health portfolio of science-backed, branded ingredients. We are confident that this new product line will help further enhance our market position within the probiotic category across North America, as well as delivering synergies between the Bio-K Plus brand and other science-backed ingredients in our portfolio such as Wellmune.”
Most notable is the formulation behind these products, the company reports. The Bio-K Plus three-strain probiotic blend, which is clinically evidenced to support digestive health, is combined to additional branded functional ingredients to deliver on health products that consumers seek today. This includes the options of the addition of: Wellmune, Kerry’s yeast beta-glucan ingredient linked to benefits in immune function; Cereboost, for its benefits to cognitive function, performance, and working memory; and Cyracos, for its studied effects on restlessness and nervousness.
“Furthermore, the new Bio-K Plus Extra line is vegan, certified gluten-free, organic, and non-GMO, making it accessible for a variety of lifestyles and preferences. Consumers in the health food sector are looking for innovation, and Bio-K Plus remains at the forefront of creating trusted, effective formulations,” Desiree Nielsen, registered dietitian and educator for Bio-K Plus, said.
