PLT Health Solutions has announced its receipt of a license from the Natural Health Products (NHP) Directorate of Health Canada to market its Earthlight whole food vitamin D supplement to support immune health, bone health, and growth and development in healthy adults, children, and infants.
 
Earthlight Whole Food Vitamin D is a powder made from mushrooms grown under USDA good agricultural and handling practices. A patented formulation allows the product to reach formulations with 1,000 micrograms of vitamin D in a single gram of its product, and is able to meet 100% daily recommended values of vitamin D using in a dose of only 20 mg. It is available in both conventional and organic grades.  
 
In Canada, the approved claims associated with Earthlight are:
 
- Helps maintain/support immune function
- Helps with immune function
- Helps in the development and maintenance of bones and teeth
- Helps in the absorption and use of calcium and phosphorous
- Calcium intake, when combined with sufficient vitamin D, a healthy diet and regular exercise may reduce the risk of developing osteoporosis
- Helps to build strong bones and teeth
- Source of Vitamin D to support biological functions which play a key role in the maintenance of good health
- Source of Vitamin, a factor in growth anddevelopment
- Supports good health
- Vitamin supplement
 
Devin Stagg, PLT Health Solutions’ chief operating officer, said that the granting of an NHP license by Health Canada will open up the Canadian market for Earthlight, and that it is a milestone for what it says about the importance of vitamin D.
 
“Adequate levels of Vitamin D are important for a number of functions, including bone health, mineral absorption and a healthy immune system, among others,” Stagg said. “It’s well established that most people don’t get enough Vitamin D and today, with many of us going outside even less than usual, the need for added Vitamin D may be greater than ever. Earthlight Whole Food Vitamin D is a unique solution for Vitamin D supplementation that addresses several important consumer trends, including vegan, organic, whole food and clean label. And let’s not forget the increased need for Vitamin D for people who pursue plant-based diets. Earthlight is cost-effective, produced in the United States.”
 
Earthlight’s receipt of the NHP license also signifies that the global recognition of the ingredient from a regulatory standpoint is growing, according to Dr. Barbara Davis, head of clinical and regulatory sciences for PLT.
 
“We’re very pleased that Health Canada has recognized the scientifically validated purity, safety, and quality of Earthlight Whole Food Vitamin D,” she said. “WE have seen similar positive responses to Earthlight in both the United States and Europe and expect to have FDA Food Additive Petition and EU Novel Foods recognition soon. This regulatory approval couldn’t come at a better time, as people are increasingly looking for the type of support vitamin D offers in their diets.”