The new CEO of BGG Americas, Capelli, has been in the supplement industry for 30 years in positions of increasing responsibility, leading sales & marketing teams for three different companies during most of that time frame. He will also serve as CEO of BGG’s subsidiary, Algae Health Sciences, where he served in a global marketing position for the last five years, and as a member of the Board of Directors for both companies.
“Many markets in South and Central America are developing quickly, and we want to focus more attention to work with leading brands in those markets as we have been doing in USA for many years,” said Chunhua Li, founder and global chairman of BGG World. “And we are very happy to promote Bob into this new role to lead our outstanding staff in the Americas. Bob brings us an intense focus on the customer, outstanding industry knowledge and super-high energy levels which we believe will result in great success for our operations in the Americas in the coming years.”