A pioneer in creating an engaging and efficient online business model, Wizard Labels couples a user-friendly online customer acquisition and ordering system with the use of sophisticated Label Traxx MIS software and a fleet of HP Indigo digital presses, to provide its customers with a fully digital, end-to-end custom label production process.
Wizard Labels’ founder and CEO, Steve Smith said “It is unusual for a company’s growth rate to accelerate year after year because the base gets larger each year. It’s incredibly rewarding to see Wizard Labels’ results continue to climb. We’re no longer a newcomer in the label industry and have joined an elite club of converters with a substantial active customer base, and we add, on average, five new B2B customers every day.”
Erick Millet, product development manager for Professional Botanicals, a 30-year-old herbal supplement company, said, “Wizard Labels is an integral part of our product distribution process. Producing more than 100 products, while still being a relatively small company, it is imperative we be able to quickly adapt our products to market conditions. Their unique process enables us to update our labels, have them printed, shipped, and on hand within a week. Wizard Labels’ reliance on digital printing allows us to order smaller minimums for our more unique products, while taking advantage of price breaks by combining them into larger orders. This surpasses any other printing services we have experienced, and aids Professional Botanicals to thrive.”
Ken Meinhardt, co-founder and president, Label Traxx, noted, “Wizard Labels is one of the more exacting users of the Label Traxx MIS software. They have created an extremely efficient end-to-end production workflow that helps to differentiate their business in a crowded marketplace.”