• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    How Can the Nutraceuticals Industry Empower More Women?

    The Naturally Proud Network: Supporting Diversity, Equity, and Inclusion

    Radicle Science Aims to Set New Trajectory for Healthcare with Modern Clinical Trial Model

    Key Trends in Functional Foods for 2024

    New Cognitive Health Solutions Aim to Address Varied Consumer Needs
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Ahiflower Replaces Key Tissue DHA in Mice Comparably to Marine DHA

    Chromadex’s Niagen NR Tested in Phase 1 Parkinson's Study

    Alkemist Announces New Participants in its Transparency Program

    One Hemp Coalition Forms to Advocate for CBD Regulatory Standards

    Earthlight Whole Food Vitamin D Receives Food, Beverage Approval in Brazil
    Exclusives
    Top Companies
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Ahiflower Replaces Key Tissue DHA in Mice Comparably to Marine DHA

    One Hemp Coalition Forms to Advocate for CBD Regulatory Standards

    Earthlight Whole Food Vitamin D Receives Food, Beverage Approval in Brazil

    FDA’s Safety Review of NAC to Go Under Peer Review

    Gnosis by Lesaffre Launches Private-Label Immune Support Supplement MenaQ7 Protect
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Ahiflower Replaces Key Tissue DHA in Mice Comparably to Marine DHA

    Chromadex’s Niagen NR Tested in Phase 1 Parkinson's Study

    How Can the Nutraceuticals Industry Empower More Women?

    Alkemist Announces New Participants in its Transparency Program

    One Hemp Coalition Forms to Advocate for CBD Regulatory Standards
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    How Can the Nutraceuticals Industry Empower More Women?

    Pharmavite Acquires Women’s Health Brand Bonafide for $425 Million

    Kyowa Hakko Discussed Cognitive Health Supplements at Neuro Navigators Event

    Gnosis by Lesaffre Launches Private-Label Immune Support Supplement MenaQ7 Protect

    Beauty Brand Genaura to Launch Product Line Featuring Gencor’s Levagen+
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Xsto Solutions

    JRS Pharma

    Premium Labels & Packaging Solutions

    PLT Health Solutions

    Sabinsa Corporation
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Xsto Solutions

    JRS Pharma

    Premium Labels & Packaging Solutions

    PLT Health Solutions

    Sabinsa Corporation
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Top Companies
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Sales Growth for CPG Companies Coming from Lower-Calorie Foods

    Major food and beverage companies answering demand for lower calorie products.

    10.13.14
    Providing consumers lower-calorie foods is good for business and public health, according to a new research report from Hudson Institute, an independent policy research organization. The Healthy Weight Commitment Foundation (HWCF) asked Hudson Institute to analyze sales data from the 16 major food and beverage companies it counts among its members to determine both trends in sales and product availability.

    Hank Cardello, senior fellow & director of Hudson Institute's Obesity Solutions Initiative and author of “Stuffed: An Insider's Look at Who's (Really) Making America Fat,” said the research reveals that over a period of five years ending Dec. 31, 2012, 16 Healthy Weight Commitment Foundation companies increased their sales of lower-calorie products, made those items more available in grocery stores and retail outlets, and promoted them more in-store.  

    "While there is still much work to be done in addressing the nation's obesity epidemic, this study reveals that consumer preferences are changing, and answering the demand for lower calorie products is both good for business and America's waistline," said Mr. Cardello.

    Mr. Cardello's study, "Lower-Calorie Foods and Beverages Fuel Growth at Healthy Weight Commitment Foundation Companies," released at a National Press Club briefing, was designed to determine quantitatively whether HWCF companies were making progress in selling more lower-calorie foods and beverages in concert with their pledge to Partnership for a Healthier America (PHA)—an initiative to eliminate 1.5 trillion calories from the food supply. 

    "The 16 Healthy Weight Commitment Foundation companies not only met their goal, but exceeded it, removing 6.4 trillion calories from the marketplace," PHA Chief Strategy Officer Ryan Shadrick Wilson said. "We're pleased that this commitment offered new options for families and kids, at the same time improving companies' bottom lines. There's much more to do, and we hope HWCF's success will inspire more innovation and promotion of healthier options."

    HWCF President Lisa Gable also commented: "When some of the country's largest food and beverage manufacturers and retailers formed the Healthy Weight Commitment Foundation in 2009, we recognized that an absolutely critical component of this work would be the analysis and tracking that this study documents."

    In an independent evaluation, the Robert Wood Johnson Foundation verified that the companies cut 6.4 trillion calories from the marketplace from 2007-2012 to fulfill a pledge they made to First Lady Michelle Obama to do their part in the fight against obesity.

    "We're excited to see that these 16 companies have not only more than met their calorie cutting commitment but are also reaping financial rewards," said Tracy Orleans, PhD, senior scientist at the Robert Wood Johnson Foundation. "Both results provide a spring board for these companies to take further action and for others to get on board."

    According to the study, 99% of the almost $500 million sales growth came from lower-calorie foods, while only 1% of sales growth came from higher-calorie foods. On the supply side, there was a 96% increase in the availability of lower-calorie products.

    "The HWCF efforts have improved the quality of food purchased in America simultaneously with reducing calories. The fact that their efforts are supported by the market will inspire food service and additional food companies to join this effort along with those focused on promoting higher levels of physical activity," said Derek Yach, executive director of health research firm Vitality Institute.

    Compiled using A.C. Nielsen Company data for a five-year period ending Dec. 31, 2012, the report also documents a 96% increase in the availability of lower-calorie products compared with a 4% increase in the availability of higher-calorie products.

    By the end of 2012, the study noted that lower-calorie products are increasingly available in-store as findings highlighted a 14.1% net increase of these products still on grocery shelves.

    Mr. Cardello said sales trends are the most compelling demonstrations of the consumer shift toward "better for you products." He compared the $485 million increase in lower-calorie products sales, to the paltry $2 million increase of higher-calorie item sales.

    Mr. Cardello's approach was to quantitatively measure increases in the following:

    1) Sales of lower-calorie foods and beverages;
    2) Sales of lower-calorie products moved on in-store promotion;
    3) Number of lower-calorie products introduced; and
    4) Supermarket availability of lower-calorie products.

    Mr. Cardello said Hudson Institute formulated a composite INDEX or Score capturing the sum of improvements made across all the aforementioned categories. The INDEX will serve as a benchmark and an ongoing tracking system of aggregate HWCF company progress in delivering and supporting better-for-you products. Mr. Cardello noted that the Index is a follow-up to the 2013 research the Hudson Institute conducted for the HWCF. 
    Related Searches
    • Research
    • Kids
    • Obesity
    • Health
    Suggested For You
    New Article Makes Recommendations to Combat Obesity New Article Makes Recommendations to Combat Obesity
    Dannon Pledges to Improve Yogurt Nutrition Dannon Pledges to Improve Yogurt Nutrition
    Whole Cities Foundation Aims to Provide Access & Education Whole Cities Foundation Aims to Provide Access & Education
    IFIC Foundation Consumer Insights Published in Nutrition Today
 IFIC Foundation Consumer Insights Published in Nutrition Today

    Food & Beverage Companies Remove 1.5 Trillion Calories from the Marketplace Food & Beverage Companies Remove 1.5 Trillion Calories from the Marketplace
    Food & Beverage Companies Reduce 1.5 Trillion Calories in the Marketplace Food & Beverage Companies Reduce 1.5 Trillion Calories in the Marketplace
    GMA Responds to FTC Report on Child-Directed Advertising GMA Responds to FTC Report on Child-Directed Advertising
    U.S. to Overhaul School Lunch Program with New Health Standards U.S. to Overhaul School Lunch Program with New Health Standards
    Healthier Products Yield Higher Profits Healthier Products Yield Higher Profits
    Better-For-You Foods is Good Business Better-For-You Foods is Good Business
    Healthy Food$ = Big Busine$$ Healthy Food$ = Big Busine$$
    New Report Shows Providing Better-For-You Foods is Good Business New Report Shows Providing Better-For-You Foods is Good Business
    Nutrition Plate Replaces Food Pyramid Nutrition Plate Replaces Food Pyramid
    There’s a Healthy App for That
There’s a Healthy App for That

    Related Breaking News

    • Breaking News | Research
      New Article Makes Recommendations to Combat Obesity

      New Article Makes Recommendations to Combat Obesity

      Paper makes recommendations for biological, lifestyle and environmental changes for attaining a healthy weight.
      09.11.14

    • Breaking News | Functional Foods & Beverages | Minerals | Vitamins
      Dannon Pledges to Improve Yogurt Nutrition

      Dannon Pledges to Improve Yogurt Nutrition

      Dannon made a commitment to the Partnership for a Healthier America to improve its yogurt's nutrient density by 10%, while reducing total sugar and fat.
      03.14.14

    • Breaking News | Functional Foods & Beverages

      Whole Cities Foundation Aims to Provide Access & Education

      Whole Foods Market has developed a nonprofit devoted to increasing access to nutritious food and providing health education in under served communities.
      02.04.14


    • Breaking News

      IFIC Foundation Consumer Insights Published in Nutrition Today


      Article discusses confusion and communication challenges around calories and energy balance.
      11.13.13

    • Functional Foods & Beverages | Industry & Market News

      Food & Beverage Companies Remove 1.5 Trillion Calories from the Marketplace

      ...
      07.01.13

    Loading, Please Wait..
    Breaking News
    • Ahiflower Replaces Key Tissue DHA in Mice Comparably to Marine DHA
    • Chromadex’s Niagen NR Tested in Phase 1 Parkinson's Study
    • Alkemist Announces New Participants in its Transparency Program
    • One Hemp Coalition Forms to Advocate for CBD Regulatory Standards
    • Earthlight Whole Food Vitamin D Receives Food, Beverage Approval in Brazil
    View Breaking News >
    CURRENT ISSUE

    November 2023

    • Success Factors in Sports Nutrition
    • Key Trends in Functional Foods for 2024
    • New Cognitive Health Solutions Aim to Address Varied Consumer Needs
    • Why Women are Fleeing STEM Jobs, and How the Nutraceutical Industry Can WIN Them Back
    • Liposomal Delivery: The Future for Dietary Supplement Innovation
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Ahiflower Replaces Key Tissue DHA in Mice Comparably to Marine DHA
    Chromadex’s Niagen NR Tested in Phase 1 Parkinson's Study
    Alkemist Announces New Participants in its Transparency Program
    Coatings World

    Latest Breaking News From Coatings World

    Weekly Recap: AkzoNobel and Kansai Paint, Tnemec Top This Week’s Stories
    PPG Earns Equality 100 Award in 2023 Corporate Equality Index
    Beckers Aiming for New Industry Standard for Sustainability
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—Dec. 2
    What You’re Reading in November
    Millstone Medical Outsourcing Moves Testing Services into Expanded Facility
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Intas Pharmaceuticals Receives Another Warning Letter from FDA
    Ono Expands Investment in Ono Venture Fund to $200M
    Sirnaomics Names Francois Lebel Chief Medical Officer
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Mary Kay Expands Operations into Hungary
    Anti-Aging Products Market to Hit $60 Billion by 2030
    Wella Company Marks 3 Years of Success—& Aims to Expand
    Happi

    Latest Breaking News From Happi

    Beauty Oils Market Share to Hit $10.28 Billion by 2033
    Net Sales For Ulta Beauty Increase To $2.5 Billion in Q3 2023
    Blo Blow Dry Bar Hosts ‘That's a Wrap’ Contest to Benefit St. Jude's
    Ink World

    Latest Breaking News From Ink World

    Kongsberg Launches New Digital Cutting Platform
    Carbon Balance Program Certifies First Printer in North America
    Weekly Recap: Toyo Ink, DIC, Flint Group Top This Week’s Stories
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Top stories from November
    Davis-Standard's headquarters attains ISO 14001 certification
    Abbott Label named AFFLINK preferred supplier
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Tampon Designed for Trans Men, Clean Solutions Group Acquires HDK Industries & More
    Nouvelles Fibres Textiles Starts Up Textile Recycling Plant
    Optima Packaging Group Awarded for its Digitalization Strategy
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—Dec. 2
    ODT’s Most Read Articles in November
    Anika's Integrity Implant System Makes its O.R. Debut
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Q3 2023 Global Semiconductor Equipment Billings Drop 11% Year-Over-Year: SEMI
    Weekly Recap: Avery Dennison and 49ers, Linxens Top This Week’s Stories
    HYBRID Software Extends CLOUDFLOW Maker for 3D Binder Jet Applications

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login