The market research report found that growth in the market slowed in 2013 and the first part of 2014 due to negative press coverage of supplement safety and effectiveness, and the increase in consumer use of functional foods and beverages.
Omega-3/fish oil and calcium/bone supplements were hit hardest, with sales declining by double digits in 2013. On the other hand, digestive health and pro-biotic sales were stronger, posting an almost 25% increase in sales of such supplements in the multi-outlet (MULO) channel in 2013.
Looking ahead, Research and Markets forecasts that sales of nutritional supplements will experience an increased growth rate between 2014 and 2018, with sales expanding due to an aging population, rising consumer involvement in personal health, and a growing expectation of personalization for virtually all services and products.
In addition, the report discusses the key supplement marketers and retailers providing nutritional supplements in the U.S., providing profiles of innovative and fast growing marketers as well as ranking marketers in terms of sales for a number for different nutritional supplement segments and categories.
For more information visit http://www.researchandmarkets.com/research/95z3dx/nutritional.