Consumers are always eager for innovation. Even in an economic downturn, people are looking for something new to provide some interest in their lives. And certainly with today’s added challenges, consumers are constantly on the lookout for new, potentially better solutions for making lives easier.
But in nutrition, this quest for innovation has some important twists:
1. Be innovative, not complicated. Consumers are increasingly looking for simple products. Consumers like products with natural ingredients and ingredient lists they can understand
2. Too much innovation can be scary. Instead, innovation that revamps old traditions in new guises can satisfy both the desire for newness and the need for familiarity.
Marine products - seaweed, algae and other sea vegetables - meet these two tricky criteria nicely.
Download using the above form!
But in nutrition, this quest for innovation has some important twists:
1. Be innovative, not complicated. Consumers are increasingly looking for simple products. Consumers like products with natural ingredients and ingredient lists they can understand
2. Too much innovation can be scary. Instead, innovation that revamps old traditions in new guises can satisfy both the desire for newness and the need for familiarity.
Marine products - seaweed, algae and other sea vegetables - meet these two tricky criteria nicely.
Download using the above form!