Do you find the collagen market confusing? 45% of consumers would agree. 1
More and more consumers are choosing collagen supplements to support their joints, skin and beyond – but 75% wish they knew more.2 This presents a real opportunity for brands to educate consumers about what collagen is, the different types available and how it can benefit their health in varying ways.
To help you better understand the collagen buyer and inspire new innovations that speak to the masses, Bioiberica has created The collagen report. Complete the form on this page to uncover:
• Key trends shaping the collagen market in 2023 and beyond
• Factors influencing purchasing decisions
• Why the joint health category is ripe for innovation
• Practical advice for brands looking to develop truly stand-out products.
1 Nutrition Business Journal Collagen Report, 2022.
2 Ibid.
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1 Nutrition Business Journal Collagen Report, 2022.
2 Ibid.
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