09.01.14
When it comes to shopping for their families, parents are overwhelmingly choosing to buy organic, according to a new study from the Organic Trade Association (OTA), “U.S. Families’ Organic Attitudes & Beliefs 2014 Tracking Study.” The survey of more than 1,200 households in the U.S. with at least one child under 18, found that eight out of 10 American families have bought organic products one or more times in the past two years. In nearly half of those families, concern about their children’s health is a driving force behind the decision.
Ninety percent of parents reported that they choose organic food products for their children at least “sometimes,” with almost a quarter of those parents saying they always buy organic.
Moms and dads purchasing baby food are even more committed to organic; more than a third of those parents said they always choose organic for their infant or toddler. Meanwhile, 74% of daycares throughout the country now offer organic options for the children they serve.
OTA partnered with KIWI Magazine on the study, which was conducted in late February and early March.
The proportion of parents who reported that they never buy any organic products fell to 19%, a significant decline from just five years ago when almost 30% of households surveyed said that organic was never a choice.
Ninety percent of parents reported that they choose organic food products for their children at least “sometimes,” with almost a quarter of those parents saying they always buy organic.
Moms and dads purchasing baby food are even more committed to organic; more than a third of those parents said they always choose organic for their infant or toddler. Meanwhile, 74% of daycares throughout the country now offer organic options for the children they serve.
OTA partnered with KIWI Magazine on the study, which was conducted in late February and early March.
The proportion of parents who reported that they never buy any organic products fell to 19%, a significant decline from just five years ago when almost 30% of households surveyed said that organic was never a choice.